read the first and third
A Note from Germany - read the German version of
this note - see an American Midol pain ad from 1938
A Note from Germany 2 (1997)
I came across this ad while leafing through an
German women's magazine from 1971
and I think it is typical
for that time when topics like menstruation
(although it was right after the sexual revolution) were strictly
Many husbands suffer from
Because their wives do. And because their
nervousness and edginess adversely affect their partners and
Fortunately most men try to be
during this time, but, nevertheless, pain cannot be eliminated
and understanding. And especially not by simple headache
The reason for practical menstrual
are cramps. Cramps in the abdomen originate in a strong
contraction of the
uterus when ejecting the mucous membrane.
There is only one remedy that
as well as attendant symptoms like headache, pain in the
abdomen and back
at the same time. That's Agevis.
This special pill contains a patented
substance, combined with a pain-killing and bracing active
The pills can be taken easily and
They don't make you sleepy, are stomached well and most
help quickly and completely. And help not only women who had
to suffer from
menstrual pain heretofore, but also their plagued husbands.
Agevis is available in 16 and 8 pill
at your drugstore.
Whereas nowadays an ad for menstrual
would aim at just helping women get rid of their pain and feel as
as on all other days, this one deals with menstrual pain as if it
sickness, not to say a disease.
is subliminally treated as something evil, not only affecting a
life itself but even jeopardizing her
But fortunately most men strive to be
considerate during this time. Thank God!
The ad implies that menstrual pain has an organic
origin only. And because of this, of course, only
a drug can help. You see this in the sentence ". . .
who had to suffer from menstrual pain heretofore." That implies
pain vanishes right after taking the tablets.
The fact that especially a woman's
disapproving attitude against her own menstruation can also be
reason for such pain is completely concealed. This a
the menstrual taboo. But pain is something that cannot only be
Another indication of the taboo nature of menstruation is the
the tablets are so small that they can
be "taken . . . inconspicuously." It's just the same with
menstrual hygiene itself: Nobody should be
when a woman is menstruating.
Menstruation is a disadvantage, something
don't talk about and women have to be ashamed of, disowning
their own body.
Although times have changed, menstruation is still a subject
to be avoided.
But menstruation is something necessary, something that
women from men and makes women something unique because they can
to a child.
Well, taking tablets is by far not the only way to eliminate
pain. There are many more!
Please tell me your own experience with
And if you
questions on alternative pain-killers or menstrual hygiene and
in general, I am at your service to answer your email.
Petra also sent this cartoon from a German publication:
The translation goes:
first panel: (Doctor) How
she been acting like that? (Mother) Since this
morning. (Daughter, in bed) So
free . . .
second panel: (Daughter) I
free . . . so carefree . . . so safe . . . I can do anything!
Everything! So free . . .
third panel: (Mother) You
me, Doc: She's taking drugs! (Doctor) No, no.
(Daughter) So safe. (Doctor) She
using the new Always Ultra!
Petra Habiger introduces herself here.
read the first A
Note from Germany - see an American
ad from 1938
© 1997 Harry Finley. It is
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