Dutch Tampax ad
from 1938 - A German
o.b. ad (early 1950s) - An Amira tampon ad from
about 1950, Germany
The Museum of Menstruation and Women's
Tampax ad for girls,
Tampax, the first tampon with an
insertion tube, made a "junior"
tampon in the late 1930s designed
for customers who needed a less
absorbent tampon. It's possible it was
designed also for girls although public
opinion in the 30s (and beyond, even
today in America and elsewhere)
inveighed against girls sticking
anything into their vaginas (the company
history writes about this).
Bravo magazine (for preteens
and teenagers), Germany
The girls below talk about the insertion tube.
That's because probably the first
commercial tampon created in Germany, o.b.,
and then still very popular, had none,
possibly because of Tampax's patent
restrictions. Another early German
also lacked the applicator. Tampax
Europe in the late 1930s.
To me it looks as if the less girlish
looking girl (Katrin?) at right is
pitching Tampax to the shyer girl with
the downcast eyes.
ad from 1938 - German
o.b. ad (early 1950s) - German Amira
brochure, early 1950s.
A Dutchman generously sent these
Each of the facing pages measures 8
1/4 x 11 1/8 (21 x 28.3 cm).
You can best see where they joined by
looking at the right girl's forehead.
ad from 1938 - A roughly contemporary German o.b. ad
(early 1950s) - An Amira tampon ad
from about 1950, Germany
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TAMPAX. FROM THE
Box (at right): "The first times
I used pads, but now I only use Tampax
Katrin (13) to her friend Tina
(13): "Actually I would have liked to
use tampons right from the beginning but
I was unsure. Then one time when when we
wanted to go swimming I tried Tampax
mini. And that was simpler than I
"Because Tampax with its soft rounded
tip is the only mini with an applicator.
That's a narrow shell that makes
insertion completely gentle and
hygienic. And the tampon lands right on
the correct place, where you don't feel
it. And although Tampax mini is so tiny,
it's more absorptive and completely
safe. That's because it expands on three
sides and conforms exactly to the body.
The new Tampax minis are made especially
for young girls.
Coupon: I would like to get to
know the new Tampax mini with the
applicator and would like the free trial
package with 4 tampons.
Place for the sender's name and
address and where to send it in
Germany and Austria.