See a 3-D Dr White's ad, an ad
contest for Dr White's and wearing Dr White's
with a thong.
More humor in advertising: Simplicity Freedom ads (British):
September 1990 - May 1991
- October 1991 - Freedom Confetti (French): October 1990 - box of
Freedom tampons (German): 1991
And here's a contest to make
an ad for Dr White's pads.
 
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Funny menstrual British tampon ad
British advertising for menstrual hygiene can
be much funnier than similar advertising elsewhere. An official from
the American Tambrands, the largest maker of tampons in the world, and now
owned by Procter & Gamble, visited this museum a couple of years ago
and said that Tambrands would soon begin advertising with humor, and they
have. She specifically referred to British humor in
advertising as their impetus.
This is from Company, a magazine for women,
June 1987.
The little boxes at the corners are moons in different
phases, although the moon in the upper right corner looks like a
moon at the beginning of an eclipse, rather than the gibbous form (take
that from a person very interested in astronomy). This is a very
rare reference to the moon in mainstream menstrual advertising, the
moon, of course, being sometimes associated with menstruation because of
its "cycle" (see?), etc. Referring to the moon is much more common
in advertising for washable pads, etc.
The reference to male sexuality, the penis, is
almost unheard of, and I believe is non-existent in America.
The last two sentences of the main body of copy say,"We
may not be able to lift the curse of Eve completely. But we think we can
help you keep your sense of humour during what amounts to a quarter of your
adult life."
And here's a contest to make an ad for Dr
White's pads.
(See a non-menstrual funny ad on the back
of the left page, just to see how much humor there is in some British publications.)
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See a 3-D Dr White's ad and an ad contest for Dr White's.
© 1998 Harry Finley. It is illegal to reproduce or distribute any
of
the work on this Web site in any manner or medium without written
permission of the author. Please report suspected violations to hfinley@mum.org
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