See a 3-D
Dr White's ad, an ad contest for Dr
White's and wearing Dr White's with a thong.
More humor in advertising:
Simplicity Freedom ads (British): September 1990 - May 1991 - October 1991 -
Freedom Confetti (French): October 1990 - box of Freedom
tampons (German): 1991
And here's a contest to make an
ad for Dr White's pads.
Funny menstrual British tampon ad
advertising for menstrual
hygiene can be much funnier than
similar advertising elsewhere.
An official from the American
Tambrands, the largest maker of
tampons in the world, and now
owned by Procter & Gamble,
visited this museum a couple of
years ago and said that Tambrands
would soon begin advertising with
humor, and they have. She specifically
referred to British humor in
advertising as their impetus.
This is from Company,
a magazine for women, June 1987.
The little boxes at the corners
in different phases,
although the moon in the upper
right corner looks like a moon at
the beginning of an eclipse,
rather than the gibbous form (take
that from a person very interested
in astronomy). This is a very rare
reference to the moon in
mainstream menstrual advertising,
the moon, of course, being
sometimes associated with
menstruation because of its
"cycle" (see?), etc. Referring to
the moon is much more common in
advertising for washable pads,
to male sexuality, the penis, is
almost unheard of, and I
believe is non-existent in
The last two sentences of the
main body of copy say,"We may not be
able to lift the curse of Eve
completely. But we think we can
help you keep your sense of
humour during what amounts to a
quarter of your adult life."
And here's a contest
to make an ad for Dr White's pads.
(See a non-menstrual funny ad
on the back of the left page,
just to see how much humor there
is in some British
See a 3-D Dr White's
ad and an ad contest
for Dr White's.
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