See more ads for teenagers.
See a Polish ad for Libresse and a Dutch bus-stop ad, 2006 - See a very early Tampax.
Booklets menstrual hygiene companies made for girls, women and teachers - patent medicine - a list of books and articles about menstruation - videos
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
MUM address & What does MUM mean? |
Email the museum |
Privacy on this site |
Who runs this museum?? |
Amazing women! |
Art of menstruation (and awesome ancient art of menstruation) |
Artists (non-menstrual) |
Asbestos |
Belts |
Bidets |
Birth control and religion |
Birth control drugs, old |
Birth control douche & sponges |
Founder bio |
Bly, Nellie |
MUM board |
Books: menstruation & menopause (& reviews) |
Cats |
Company booklets for girls (mostly) directory |
Contraception and religion |
Contraceptive drugs, old |
Contraceptive douche & sponges |
Costumes |
Menstrual cups |
Cup usage |
Dispensers |
Douches, pain, sprays |
Essay directory |
Examination, gynecological (pelvic) (short history) |
Extraction |
Facts-of-life booklets for girls |
Famous women in menstrual hygiene ads |
Feminine napkin, towel, pad directory |
Founder/director biography |
Gynecological topics by Dr. Soucasaux |
Humor |
Huts |
Links |
Masturbation |
Media coverage of MUM |
Menarche booklets for girls and parents |
Miscellaneous |
Museum future |
Norwegian menstruation exhibit |
Odor |
Olor |
Pad, towel, napkin directory |
Patent medicine |
Poetry directory |
Products, some current |
Puberty booklets for girls and parents|
Religion |
Religión y menstruación |
Your remedies for menstrual discomfort |
Menstrual products safety |
Sanitary napkin, towel, pad directory |
Seguridad de productos para la menstruación |
Science |
Shame |
Slapping, menstrual |
Sponges |
Synchrony |
Tampon directory |
Early tampons |
Teen ads directory |
Tour of the former museum (video) |
Towel, pad, sanitary napkin directory |
Underpants & panties directory |
Videos, films directory |
Words and expressions about menstruation |
Would you stop menstruating if you could? |
What did women do about menstruation in the past? |
Washable pads |
Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

The former brick-and-mortar Museum of Menstruation

Kotex Ultrathin ad for girls, The Netherlands, 2000
Kotex hoort bij mij ("Kotex belongs to me" [Julie])
Viva magazine

Kotex conquered the world!

So why didn't an even earlier German toss-away pad beat the American to the hearts - well, maybe that's not the right word - of women everywhere?

My guess is advertising and entrepreneurial spirit.

Not that many other brands in other countries (and in the U.S.) did not succeed and flourish today. But Kotex even absorbed the oldest remaining German menstrual pad, Camelia.

In order to press home the case that girls can use Kotex even when exercising - shifting and falling pads have always been a problem - this ad and at least one other Dutch ad placed the (different) model in a gym. Compare the equipment: it might even be the same gym!
Margot van Mulken kindly sent me this ad, one of scores, along with
many photocopies of Dutch ads, as part of her research for her article "De verpakking
van maandverband: De ontwikkeling van retoriek in tijdschriftadvertenties"
(The Packaging of of Menstrual Pads: The Development of Rhetoric in
Magazine Advertising) in Tidschift voor Genderstudies (Journal of Gender Studies),
See another one she sent me, from 1998.
Below: The page measures 8 1/2 x 10 3/4" (21.6 x 27.3 cm).
My translation:

More recent Camelia, Austria.

Kotex belongs to me

Name: Julie

Age: 14

Favorite color: Blue
Crazy about:
Bamisoep (an Indonesian food; Indonesia used to be a Dutch colony)
Favorite hobbies: Tae Bo fitness routine and texting
Always in my sports bag: Diary, cell phone, makeup, rubber bands, towel, keys and ... Kotex Ultrathin.

You only want things that suit you, no matter where you are. Therefore Kotex has an ultra thin sanitary napkin for you. You don't feel it, see it, and it protects great. Try it. You certainly won't want anything else.

Kotex Ultrathin: Much more than just protection.

© 2015 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium without written permission of the author. Please report suspected violations to