o.b. ads
German (early 1950s) - German (1970s) - German nude (1970s) - French (1989)
See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

o.b. tampon ad, the Netherlands, 1962
Eva magazine

About 10 years after the company started it produced this Dutch ad, recalling the many tampon ads (especially Tampax) that promised women freedom to play sports and freedom from belts, pads and pins.

Before World War II Tampax beat o.b. to Europe. But o.b. had no applicator, which seems to have been more acceptable to Europeans than to American women. Americans still have the reputation in Europe of being prudish - and squeamish.

No picture of a tampon - I wonder why?

I thank the generous Dutchman who sent this ad!

My translation sits under the ad.

My translation:

Millions of modern women feel secure with o.b. tampons - all the time and everywhere!

You don't notice anything - others don't notice anything!
Sport, bicycle riding, dancing, bathing. Do everything and keep doing doing it. Wonderfully free and no belt to hinder you. No pads or pins.

Imperceptible protection
o.b. tampons, worn internally, you don't feel, see or notice.

Comfortable usage
With o.b. you don't need a box. One can carry them in the smallest bag and take one out unnoticed as you need it.

Unnoticeable and absolutely safe [English!]
o.b tampons don't show under tight-fitting clothes or in a bathing suit and . . . you can feel secure under all circumstances.

Medically responsible
Scientific tests in America and many European countries have demonstrated that the o.b. method satisfies more than the other modern methods. [Read a medical report from the 1940s defending tampons and attacking pads.]

o.b. tampons
the modern monthly hygiene
price per pack of 10 tampons (satisfies a month's needs):
Normal 1 florin
Special 1.25 florins

[A coupon for a sample follows.]

o.b. ads: German (early 1950s) - German (1970s) - German nude (1970s) - French (1989)
o.b. puberty booklet (German, 1977)
What does o.b. mean?

Copyright 2007 Harry Finley