See other o.b. ads: See other o.b. ads: French (, 1989) - German (nude, 1970s) - German (1970s) - German nude (1970s) - French (1989) - Dutch 2005
German Camelia ad (1920s) - German Camelia ad right before World War ll - German Camelia ad touting disposal bag(1990s)
See a early Tampax ad (1936) - part of the original patent - the first box - more early commercial tampons
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Early ad for o.b. tampons (probably early 1950s; German, magazine unknown)

Europeans probably started using tampons after World War II, utilizing another contribution of American culture (see some pre-1940 American tampons), although the Tambrands company did send me a box of tampons with a French text and with a note saying it was from the 1930s. But let's ignore that.

I believe the o.b. tampon - o.b. stands for the German ohne Binde, meaning without [a menstrual] pad - was the first native European brand (the American company Johnson & Johnson bought it in the 1970s). It had no applicator, just like the first American tampons (Tampax made the first applicator, in the early 1930s). I suspect European women thought that inserting their fingers into their vaginas was peanuts compared with the war they just went through - and the applicator-less tampons had to have been cheaper.

The ad comes from the book Die unpäßliche Frau, by Sabine Hering and Gudrun Maierhof (Pfaffenweiler, Germany, 1991).


I suspect the original ad is in color.
Translation: "The future of menstrual hygiene"["Damenhygiene" literally means "ladies' hygiene"]
"o.b." stands for "ohne Binde," German for "without [a] pad."
See other o.b. ads: French (, 1989) - German (nude, 1970s) - German (1970s) - German nude (1970s) - French (1989)

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