o.b. ads German (early 1950s) - German (1970s) - German nude (1970s) - French (1989) See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates). CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could? Some MUM site links: homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? | Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación. o.b. tampon ad, the Netherlands, 2005 Allerhande magazine As I've mentioned elsewhere on MUM, European ads for menstrual hygiene have used nudity (in Germany, France); America has not. Why nudity can sell perfume and not menstrual products in the U.S.A. has to do with the strange way Americans look at menstruation, which I'll feature in my upcoming comic strip (or graphic novella, to elevate it a bit) on this MUM site - it starts in May 2006. Europe also used humor before Americans did, especially in the United Kingdom (here, for example). And I think Americans ads seldom say "menstruation," as the Dutch ad below does. Maybe Europe just faces the facts. I thank the generous Dutchman who sent this scan!    The words at the top right read (my translation): "Feel comfortable while you menstruate. Even if you don't have anything on." German (early 1950s) - German (1970s) - German nude (1970s) - French (1989) See the roughly contemporary Cashay and Dale tampons, and very early Tampax and fax.