Compare the American "Modess . . . . because"
ads, and the German "Freedom" (Kimberly-Clark)
for teens.
See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page

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Modess sanitary napkin ad, France. 1970s?
The French tolerate - no, ENJOY! - a much greater degree
of nudity in their advertising than do Americans. Compare the at-a-loss-for-words
"Modess . . . . because" ad campaign
in the U.S.A., where dealing with the unspeakable is, well, not to talk
about it, silly!
On the other hand, the French have made one of the few
menstrual hygiene ads to feature a MAN
- at least, to the best of my knowledge.
These ads show how the same company tailors its advertising
to the audience. Kimberly-Clark, which makes Kotex, did the same thing in
selling to German teenagers, who are less frightened
of nudity, and a lot of other things, too.
This is a large file that downloads slowly!
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Compare the American "Modess . . . . because"
ads, and the German "Freedom" (Kimberly-Clark)
for teens.
© 1998 Harry Finley. It is illegal to reproduce
or distribute work on
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