And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
 
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Kotex stick tampon ads, 1970s
Kotex made a series of well-designed ads for its
stick tampons (see the tampons here) in
the 1970s. In both ads the words "femininity today" appear in
tiny type, which attempt to brighten up the feeling associated with menstruation
and to indicate that times have changed in fashion; this was a revolutionary
era.
I don't think the word soft would appeal
to women today, who might feel it means weak.
Large files so you can read the words.
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Above, from June 1972.
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February 1972.
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© 1998 Harry Finley. It is illegal to reproduce or distribute any
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