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Saba menstrual pad ad for teens,
about 1975
This Saba menstrual napkin ad,
from a Danish magazine, about
1975, is more open than American
ads from the time, but relies on
the same girl-to-girl
advice and concern about boys.
Read
about the company that made
this pad, and see a bit of its museum exhibit
celebrating their 50th
anniversary!
The story below is obvious: by
using the new brand of sanitary
napkin - not the old-fashioned one
- she feels safer and more
comfortable, especially with Kim,
the hunk she's dancing with. What
is interesting for Americans is
that she rides a bicycle
to the dance, hoping that Kim's
there, and that the music lyrics
are English, showing the influence
of English-language popular
culture. Probably most Danes would
understand the words. (Apparently
some courses in Danish
universities are taught in
English.)
Note also that the lyrics, "For
you alone," could mean that her
Saba pad is for herself alone,
meaning that it is not detectable
by Kim.
Kim asks
her out, by the way.
What a reader will never see in
an American publication is a bare-breasted
girl looking into her underpants
at a menstrual pad! Playboy
wouldn't show that! Northern
Europeans seem to be more
comfortable with their bodies.
This is
a very large file and
downloads slowly!
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© 1998 Harry Finley. It is illegal to
reproduce or distribute
any of the work on this Web site in any
manner or medium
without written permission of the author.
Please report
suspected violations to hfinley@mum.org
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