See some Kotex first-campaign ads: general discussion and ad prototype - January 1921 - May 1921 - November 1921
See the Kotex stick tampon.
See more Kotex items: First ad (1921) - ad 1928 (Sears and Roebuck catalog) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - 1920s booklet in Spanish showing disposal method - box from about 1969 - Preparing for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

The Museum of Menstruation and Women's Health

Kotex menstrual pad ad
January 1926, Pictorial review, U.S.A.

The 1920s through the 1940s were the golden years of American illustration, and the beautiful ad below is just one example.

Note that the closest the ad copy gets to mentioning menstruation is the word "sanitary," a word charged with negative connotations. I wonder when readers could see the word menstruation for the first time in advertising?

Birdseye cloth, mentioned more than once, was a diaper cloth women attached to belts or pinned to their underpants, which was not close fitting. And they had to wash it. The genius of Kotex was that, for women who could afford it, it was disposable, although it was not the first disposable pad.

The ad recommends just asking for Kotex, thus avoiding the words sanitary pad, towel, or other indelicate terms. But didn't the clerk understand what Kotex was? The word Kotex was made from COTten-like TEXture.

Kimberly-Clark, which invented the bandage which transformed itself into a menstrual pad during World War I, started the Cellucotton Products Company, which made Kotex, in order to avoid the association with menstruation.

Look at an ad promoting the dispenser we see at the lower right, and other dispensers.

Pictorial Review magazine (U.S.A.) published this ad in January 1923. An enlargement of the words appears at the bottom.

Long download, large files!

See some Kotex first-campaign ads: general discussion and ad prototype - January 1921 - May 1921 - November 1921

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