Compare the American "Modess, because . .
." ads, a French Modess ad, a French
ad featuring just a man!, and
ads for teens.
See the box for the French version of this tampon
See Kotex items: First ad (1921)
- ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in amenstrual
hygiene ad, 1928) - Marjorie May's Twelfth Birthday
(booklet for girls, 1928, Australian edition; there are many links here
to Kotex items) - Preparing for Womanhood (1920s,
booklet for girls; Australian edition) - 1920s booklet in Spanish showing
disposal method - box
from about 1969 - "Are you in the know?"
ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads for Teenagers main page
 
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Ad for Freedom menstrual tampons, sanitary
napkins and panty pads, 1990, Germany, from Kotex
Germans saw this effervescent, and nude
- that's body paint - woman laughing for Freedom
menstrual pads, tampons and panty pads in a 1990 issue of the German magazine
Girl! (yes, Girl!), a mainstream magazine for German teenage girls, and
also in mainstream magazines for women, such as Freundin ("Girlfriend").
Like the French, Germans accept nudity both in life and in print, and elsewhere,
with less fuss than Americans - much less fuss.
The words at lower right say, "Menstrual
hygiene that's fun [!] ," which may be pushing the issue.
Kimberly-Clark, the American company that makes Kotex menstrual pads
and tampons, sells Freedom in Germany and also a brand in France, which
at this time also had models looking as if they were really enjoying themselves
during menstruation, not like those crabby Americans! It's
probable that the colorful packaging is meant to disguise the articles,
though, rather than show any more pleasure in periods.
Many younger, hip Germans know English words like "girl" and
"freedom," and there is actually a German magazine for teenage
girls called Mädchen, which means "girl." Go figure. English
has a foot in pop culture around the world.
See the box for this tampon. See a similar German ad, also from Girl! in 1990. See
a plastic shopping bag with a menstrual pad ad
on it - German, of course.
Thus is a large file which downloads
slowly!
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See the box for the French version of this
tampon. See a similar German ad, also from
Girl! in
1990 and funny versions from England.
Compare the American "Modess, because . . ."
ads, a French Modess ad, and a French ad featuring
just a man!
See more ads for menarche-education booklets:
Marjorie May's Twelfth Birthday
(Kotex, 1933), Tampax tampons (1970, with Susan Dey),
Personal Products (1955, with Carol Lynley), and
German o.b. tampons (lower ad, 1981)
See also the booklets How
shall I tell my daughter? (Modess, various dates), Growing
up and liking it (Modess, various dates), and Marjorie
May's Twelfth Birthday (Kotex, 1928).
And read Lynn Peril's series about these and
similar booklets!
See another ad for As One Girl to Another (1942),
and the booklet itself.
© 1999 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or medium without written permission
of the author. Please report suspected violations to hfinley@mum.org
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