See more ads
for menarche-education booklets: Marjorie May's
Twelfth Birthday (Kotex, 1933), Tampax tampons (1970,
with Susan Dey), Personal
Products (1955, with Carol Lynley),
and German o.b.
tampons (lower ad, 1970s)
And read Lynn Peril's series about
these and similar booklets!
See more Kotex items: First ad
(1921) - ad 1928 (Sears
and Roebuck catalog) - Lee Miller ads
(first real person in amenstrual hygiene ad,
1928) - Marjorie
May's Twelfth Birthday (booklet for
girls, 1928, Australian edition; there are
many links here to Kotex items) - Preparing for
Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in
Spanish showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
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Phantom Kotex ad, 1933, offering the
puberty & menstruation
booklet Marjorie
May's Twelfth Birthday
(See
one from 1932)
Kotex and other manufacturers
continually emphasized the
concealment of their products and
of menstruation itself. If the pad
is a phantom, it really doesn't
exist - but any woman who had to
wear it, with a belt, would have
disputed that.
At right, and enlarged below, is
an ad
offering a menarche and
facts-of-life booklet for girls.
(See an earlier
one.) (See two from the 1950s and
1970s featuring the future
actresses Carol
Lynley and Susan Dey,
one from Germany, and one for the
Kotex booklet "As One Girl
To Another.") Many women
stick with the pads and tampons
they used as teenagers, so getting
them to use their products early
was, and is, important. Pursettes
tampon ads show this best.
Read most of Marjorie May,
an Australian edition from 1928
that I think is identical to the
American one. But why not read a
slightly later - 1935 - American/Canadian
edition, too? The language
and advertising pitch will amuse
you. And see similar
booklets.
Slow
download, three large files!
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See more ads
for menarche-education booklets: Marjorie
May's Twelfth Birthday
(Kotex, 1933), Tampax
tampons (1970, with Susan Dey), Personal
Products (1955, with Carol
Lynley), and German o.b. tampons
(lower ad, 1981)
See also the booklets
How shall I
tell my daughter? (Modess,
various dates), Growing up
and liking it (Modess,
various dates), and Marjorie
May's Twelfth Birthday
(Kotex, 1928).
And read Lynn Peril's series
about these and similar booklets!
See another ad for
As One Girl to Another (1942), and
the booklet
itself.
© 1999 Harry Finley. It is
illegal to reproduce or distribute
any of the work on this Web site
in any manner or medium without
written permission of the author.
Please report suspected violations
to hfinley@mum.org
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