Feel the shame 2: Kotex 1992
See the tote and tampon pictured.
Pursettes tampon ads: September 1972 (letter testimonial) - August 1973 (letter testimonial) - August 1974 (cartoon story) - October 1974 (cartoon story) - 1975 (cartoon story) - undated "regular" ad
See also Advertising for Teens: Saba Ad (cartoon story), Are you in the know? (all drawings)(Kotex): (1949)(1953)(1964), main page of Ads for Teens
See a 1965 ad for a Pursettes school educational kit - Pursettes Getting to Know Yourself booklet for girls - other teaching booklets: Growing Up and Liking It and How Shall I Tell My Daughter?
See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Ad for Pursettes tampon, U.S.A., 1974
Cheerleader drops her tampon

Many women are ashamed of the fact that they menstruate - the female director of a menstrual disorders clinic who visited this museum said that every patient who walked through the door felt that way - and many advertisers exploit this fact to sell their products. The bottom line - money - is what counts, not the reformation of the attitudes of people.

(See a German ad from 1990 showing a girl openly carrying her package of pads.)

These two ads, two of hundreds, show this technique especially well. Both are directed at teens, both use boys as the precipitating factor, and both are cartoons, which might appeal more to young people. Here's the second example. It's shameless!

By the way, I have a feeling that guys are not nearly as interested in knowing that a girl is menstruating as girls think. The whole attitude seems to feed off itself.

And note that the blonde girl is the star of the ad, with the brunette advising her, just as in a similar Danish cartoon ad of the same era.

This ad is from February 1974.

Feel the shame 2: Kotex 1992

Large file, long download!

See the tote and tampon pictured above.
Feel the shame 2
: Kotex 1992

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