See more Kotex items: First ad (1921) - ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in amenstrual hygiene ad, 1928) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - Preparing for Womanhood (1920s, booklet for girls; Australian edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
See also the booklets How shall I tell my daughter? (Modess, various dates), Growing up and liking it (Modess, various dates), and Marjorie May's Twelfth Birthday (Kotex, 1928).
And read Lynn Peril's series about these and similar booklets!
See more Kotex items: First ad (1921) - ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in amenstrual hygiene ad, 1928) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - Preparing for Womanhood (1920s, booklet for girls; Australian edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.


The Museum of Menstruation and Women's Health

Kotex ad, July 1923, (with proof), U.S.A.

This early, beautiful Kotex ad shows themes running through the whole history of menstrual products advertising: concealment, shame, comfort and ease of disposal. (See discussions of other ads for these topics.) The ad mentions laundry; most women used washable pads or rags before Kotex appeared, in 1921, and many did for decades to come, because of cost. Contrary to what the ad says, Kotex was expensive, over five cents a pad, perhaps 35 cents in today's money.

See the proof.

 

 

We read the themes that appear for decades in menstrual hygiene advertising: concealment and shame. In 1923, Kotex advised women to take the used Kotex apart and flush it down the toilet (see a demonstration in an early booklet in Spanish). Other companies have sold flushable pads, not always successfully.

 

This enlargement of the text to the left of the above text shows that dispensers for Kotex appeared in the early 1920s. A University of Maryland student recently (October 1999) complained to me that she couldn't find a dispenser on campus. I suspect the small size and increased absorption of pads and tampons today enable women to change them less often, necessitating fewer, or no, dispensers. The companies probably figure it isn't worth the money to keep them. Certainly menstrual cups can make life easier, for some women, anyway.

See the proof.

© 1999 Harry Finley. It is illegal to reproduce or distribute
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