See more Kotex items: First ad (1921; scroll to bottom of page) - ad, 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in a menstrual hygiene ad, 1928) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - Preparing for Womanhood (1920s, booklet for girls; Australian edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
The first Kotex magazine ad campaign
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

The Museum of Menstruation and Women's Health

Under Woman's Most Trying Hygienic Handicap"

Kotex ad, May, 1927
Delineator magazine, U.S.A.

Do you think the lounge-abouters below were bored out of their minds?
Listen to (OK, read) Elizabeth Kolbert about John Maynard Keynes:
The example offered by the idle rich was, he [Keynes] observed, "very depressing"; most of them had "failed disastrously" to find satisfying pastimes. In particular, he pointed to the "wives of the well-to-do classes" in the United States and England, who, "deprived by their wealth" of traditional occupations, like cooking, were "quite unable to find anything more amusing" to do. [From "No Time," in The New Yorker, 26 May 2014. The great economist wrote those words in Economic Possibilities in 1931, after the slow-moving orgy below and well into the Great Depression. I reddened the words and emboldened and italicized.]

Feel for these ladies! Society barred them from many occupations and kinds of education.

What to do but drink and work a Kotex ad or two.

Kotex made at least one similar "handicap" ad, which took place in a doctor's office - a woman doctor's! - but putting it in Milady's museum-quality sitting room (below) - well, what drama!

The statuesque woman reflects the real statue at right - and she wears red,
that often-avoided color in menstrual advertising.

Do you think she's worried about where to toss her pad, the main concern of the writer, Ellen Buckland? A little before this time Dr. Lillian Gilbreth discussed college students' techniques for getting rid of pads, including stuffing it into their purses or stopping up their hosts' toilets with it. No, not intentionally. Flushable pads - allegedly flushable - have appeared now and then.

Below, from the main ad at bottom: Rather than hiding it in the cabinet, will she throw the pad into the bathtub or sink? The next year Kotex recommended chopping the pad up and flushing it down the toilet. But the era of washing cloth pads was not quite over.

The first Kotex magazine ad campaign.
Early 1920s Kotex ads for newspapers.
Display Kotex on the counter so women don't have to (blush) ask for it.
Kotex on the side of a train
Tampax gives dealers advice on how to display its tampons (1936)
Counter display for the Kotex tampon Fibs (1930s-40s)

Below: The full page ad measures 11 x 14" (27.9 x 35.6 cm).
Below: A vibrant pinky accompanies an extended middle finger - aimed at you, 99 percenter?
Below: The pinky in action.
Below: How to join the upper class:
While instructing a servant, raise an eyebrow, and
wiggle your fingers like an squid.

See more talking pinkies among the 0.1 percent.

Above: The woman's profile matched the lusted-for class face called The Face.

Right: Can you read the artist's signature?

See more Kotex items: First ad (1921; scroll to bottom of page) - ad, 1928 (Sears and Roebuck catalog) -
Lee Miller ads (first real person in a menstrual hygiene ad, 1928)

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