See some Kotex first-campaign ads: general discussion and ad prototype - January 1921 - May 1921 - November 1921
See the Kotex stick tampon.
See more Kotex items: First ad (1921) - ad 1928 (Sears and Roebuck catalog) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - 1920s booklet in Spanish showing disposal method - box from about 1969 - Preparing for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.


Two ads for Kotex maxi and mini menstrual pads, 1981, August and ?, Mademoiselle and unknown magazine, U.S.A.

Headings: If you almost had an "accident" in the office [or "with your maxi pad"] last month, you're not alone...

Why do you think a company would tell a person's story about an experience with a product - here, a pad? Do you find the story more believable than the company's just saying, "Buy our stuff because it's the best! And cheap!"

Sometimes you see the story in the person's handwriting as in a series of Pursettes ads, supposedly lending credibility (the Pursettes company says at the bottom of the page it has the letter on file). The Pinkham company ran into trouble when women writing for help received letters with Mrs. Pinkham's signature after she was dead.

Both New Freedom (sister of Kotex) and Stayfree (ditto to Modess) appeared about 10 years before this ad with a great advance: no belts! Belts had bothered women for decades, maybe centuries. Although women could keep pads in place by other means, belts were cheap and didn't require special underpants.
I thank a donor who wants to remain anonymous for these ads!

Below: Both ads measure about 8 x 11" (20.3 x 27.9 cm). August, 1981, Mademoiselle magazine.
Below: 1981, month and magazine unknown.
See some Kotex first-campaign ads: general discussion and ad prototype - January 1921 -
May 1921 - November 1921 - See more newspaper ads for Kotex and other items

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