o.b. ads, booklets & actual tampons: German (1970s) - German (1972) nude woman on bed - German nude (1970s) - French (1989) - folder, Germany, early 1950s (tells what o.b. means!) - Dutch, two ads from 1959 giving THEIR take on what o.b. means, which was wrong - Dutch ads, 1962, 1967 - Belgian ad with beach & bathing suits, 1980s? - o.b. puberty booklets (excerpts): German, Dutch (2004) - o.b. actual tampons: Switzerland (o.b.é.), 1970
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Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

 
The Museum of Menstruation and Women's Health

Ad for Serena ultra thin menstrual pads (Dr. Hahn GmbH)
September 1982, Germany
Bravo magazine

Ad for clothing available from Otto mail-order catalog
Mädchen magazine, July 1982, Germany
The same model is in both ads in magazines for teenagers.

Menstruating women in ads get more respect today!

In July 1928 a woman scandalized America by appearing in an ad for menstrual products, Kotex, a first. Protest letters flew in to the magazines showing it. The model, Lee Miller, had not expected it and was horrified. But by the end of the year she was happy to have ruffled American feathers. (This and much more in her son Antony Penrose's book The Lives of Lee Miller.)

Today, ads for menstrual products are old hat. See some of the famous women who made this progress possible.

I wish the same acceptance were true for this museum! See some pro and con.

What is my point with the German ad below? That a teen model Germans frequently saw in respectable clothing ads in the 1980s (living in Germany in the 1970s and 80s, I saw them) could also promote menstrual pads in similar magazines.

By the way, the company that made Serena made the pioneering European o.b. tampon.

More ads for teens.

See a booklet for girls in Germany from o.b. tampons. (See all MUM booklets for girls on this site.)
o.b. ads, booklets & actual tampons: German (1970s) - German (1972) nude woman on bed - German nude (1970s) - French (1989) - folder, Germany, early 1950s (tells what o.b. means!) - Dutch, two ads from 1959 giving THEIR take on what o.b. means, which was wrong - Dutch ads, 1962, 1967 - Belgian ad with beach & bathing suits, 1980s? - o.b. puberty booklets (excerpts): German, Dutch (2004) - o.b. actual tampons: Switzerland (o.b.é.), 1970

Below: The full-page Serena ad measures 8 1/4 x 11" (21 x 27.9 cm) and appeared in September, 1982 in Bravo, a German magazine for teenage boys and girls.
My translation from the top down: My mother always wanted to convince me to use
thick pads. But I found the super-thin Serena simply better. And now that they're even
more comfortable and safer, my mother actually uses them.

And this is new with the new Serena: It's even more comfortable because it now has round ends. It sits simply ideally and is still more secure because of a double adhesive strip and more absorbing material.
Try it yourself. Whether you use Serena or Deodorant Serena, you always have a super-thin, especially comfortable, and overall safer pad.
The super-thin Serena. Security can be this comfortable. [Then the logo of the Dr. Hahn corporation, the maker.]
Contrast these thin pads (and today's) with the monsters women wore earlier.

Earlier, women would cut the corners off pads to make them more comfortable - but they still had to content with the coarse gauze covering them. And how to get rid of them!
Below: This page appeared in a different magazine (Mädchen, "girl") for German girls two months earlier and with the same model (see below).
My translation: [Title, at bottom] For ordering: A skirt that disguises itself
[Larger text, bottom left] Steffi's print India skirt is very thin. You can order it
from the Otto mail-order company [price, details and address]. ... Please don't forget
your size and the permission of your parents in case you're not yet 18! [Emphasis added.]

[Text at right] The skirt quickly becomes a dress if you pull up under the armpits ....

The models are the same.


o.b. ads, booklets & actual tampons: German (1970s) - German (1972) nude woman on bed - German nude (1970s) - French (1989) - folder, Germany, early 1950s (tells what o.b. means!) - Dutch, two ads from 1959 giving THEIR take on what o.b. means, which was wrong - Dutch ads, 1962, 1967 - Belgian ad with beach & bathing suits, 1980s? - o.b. puberty booklets (excerpts): German, Dutch (2004) - o.b. actual tampons: Switzerland (o.b.é.), 1970

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