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See Japanese instructions
for making menstrual
belts and pads at home in the early 20th
century.
More belt topics
Actual belts in the
museum
See how women wore
a belt (and in a Swedish
ad) - many actual 20th-century
belts - a modern
belt for a washable pad and
a page from the 1946-47
Sears catalog showing
a great variety - ad for Hickory belts,
1920s?
- Modess belts in
Personal Digest (1966) - drawing
for a proposed German
belt and pad, 1894
See Japanese instructions
for making menstrual
belts and pads at home in the early 20th
century.
See a prototype of
the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many
links here to Kotex items) - 1920s booklet in
Spanish showing disposal
method - box
from about 1969 - Preparing
for
Womanhood (1920s, booklet for girls) - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page

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Early Japanese ads for menstrual belts, part 1
(part 2,
3)
Japan influences England
influences Japan: artist
Aubrey Beardsley
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In 1998 a Japanese college
student, Tomoko Maeno, kindly sent a
copy
of her study of the history of
Japanese menstrual products to this
museum.
Below and on the following pages I
reproduce several ads for menstrual
hygiene from the early 20th century
from her thesis. Unfortunately,
apart
from a few of the student's notes
and a summary, everything is in
Japanese.
Hello? So what did I expect? But I
did commission Mrs. Akiko Roller, of
Washington, D.C., to translate part
of the text about underpants
and homemade
pads.
One ad, below, rang
a bell; it looked like a
drawing from the English artist Aubrey
Beardsley, who died at 25 in
1898 from tuberculosis. (I think he's
England's greatest artist.) So I
flipped through my Beardsley books and
found,
amazingly, the exact drawing the
ad's based
on (below, right)!
Japanese
wood-block prints called
ukiyo-e
("images of the fleeting [or floating]
world," which meant the
world of pleasure: theater, geisha,
prostitutes, etc.), published for a
wealthy merchant class, influenced
Beardsley and other European artists
after the pictures arrived in European
ports in the mid-19th century as
stuffing in boxes of merchants' goods.
They captivated Impressionists and,
near the end of the century, artists
of the Art Nouveau ("New Art"
in French) movement, who made many
Japanese features their own, including
flatness, few or no shadows, bold
crops of subject matter, and
astounding
lines.
Here's one of my interpretations of
what's happening below. The Japanese
artist based his or her drawing on a
Beardsley drawing, thus allowing Art
Nouveau artist Beardsley, himself
greatly influenced by Japan, to in
turn
influence the Japanese artist! I
wonder if the fact that the belt has
an
English name, Victoria
(also the name of the
beloved British queen who died in
1901), means that the belt itself is
an
English import (see an
American
ad for The New Victoria
belt and pad holder), maybe
even carrying with it the Beardsley
influence.
Later Japanese menstrual products also
often bear English words (Elldy - L D -
tampons, for instance, and Hello
Kitty).
Or maybe the artist was British and
remade the Beardsley drawing in
England for the English brand, which
was then sent to Japan.
As you see, right below, the belts look like
American
and European models of the time,
maybe meaning they were imports
or copies of Western belts. On the
other hand, Japan
had
its own traditional belt called the
pony
(see a later
version of it), a homemade belt
preceding the commercial model, which
looked like the Victoria. There aren't
too many ways to make a belt and pad.
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Compare and
contrast these Japanese
and American commercial belts
dating from before 1920.
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The Japanese Victoria
Band (belt),
for which you will see many ads on
these next pages.
See many other early
Japanese styles.
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The American Venus, or
Sanitary Protector,
from Sears, Roebuck, 1902.
See this and more Sears belts from 1908.
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But see the
American ad, above, for The New Victoria menstrual
pad & belt from about this time.
Are these last two copied from one
another?
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Below: A Japanese
belt ad derived from
an Aubrey Beardsley
illustration.
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An ad for the Victoria menstrual
pad
belt (in the circle), 1921,
from an unknown Japanese publication.
The
artist adapted the Beardlsey
drawing,
right, for the picture of the woman.
Not only is the whole drawing
similar, the details, below, are too.
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John
the Baptist and Salome,
published in 1907, by Aubrey
Beardsley, a detail of one of the
drawings
illustrating Oscar Wilde's play Salome.
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Look how the breasts tilt at
different
angles in the two drawings,
"reversed" in a sense, as are
the ends of the two fold lines in the
fabric falling from her hand near
the right breast. The Japanese artist
made the breasts appear nude, as the
Beardsley breasts are, although they
are covered.
A crescent moon
sits on the
hairdo of each.
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The four large "dots"
on the line forming the left
boundary of her clothing, as well as
elsewhere, are identical in
position.
Among the differences
is the Beardsley navel,
unique as are many of Beardsley's
touches in his art.
Two things missing
in the
ad are the feeling of evil
pervading much of Beardsley's work,
and his
genius.
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Left: Beardsley
dots dance around the areolas of
Salome,
making them flowers
with nipples for stamens.
More flowers grow,
below.
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The flowers - chrysanthemums
(the flower of the Japanese royal
family, I believe)?
roses? -
creep to the Japanese ad fabric,
above,
from behind the Beardsley figure.
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The Beardsley flowers,
above, suitably thorned, writhe to
the right of Salome.
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The ad, above, repeats
the Beardsley crescent
moons, right.
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Detail from The Courtesan
Takihawa
of Ohgi-ya, from the series Selected Beauties
in the Gay Quarters (gay
meaning pleasureful, not homosexual,
although
it possibly could include that), about
1795, by Eishi.
This wood block woman shows a pose
similar to that of our ladies,
as does the Heine drawing, right,
although both bodies are directed the
other way. You can see how this kind
of art influenced Beardsley with its
lines and lack of shadow - "flatness."
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This detail from an
illustration (1908) for Friedrich
Hebbel's
Judith,
by Thomas Th. Heine, shows a similar
pose.
Heine (this is not
Heinrich Heine, the 19th century
writer)
was part of the German Art Nouveau,
called Jugendstil, meaning "in
the style of the magazine called
'Youth'" (Jugend), an extraordinary
magazine of the era.
I
did not find a Japanese original
of the Beardsley woman in my
library, making it more likely it
was original
with him - which is what I would
have expected of the artist.
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© 1999
Harry Finley. It is illegal to
reproduce
or distribute work on this Web site
in any manner or medium without
written
permission of the author. Please
report suspected violations to hfinley@mum.org
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