See the fax tampon and the almost identical tampon Nunap sold probably about the same time, both probably made of Cellucotton, the component of Kotex.
See other marketing devices: Ad-design contest for menstrual products in the United Kingdom; "Your Image is Your Fortune!," Modess sales-hints booklet for stores, 1967 (U.S.A., donated by Tambrands, 1997)
See early tampoms Wix and Dale and a bunch of other earlier ones.
SEE ALSO the directory of all tampons on this site.
See some Kotex items: First ad (1921) - ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in amenstrual hygiene ad, 1928) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - Preparing for Womanhood (1920s, booklet for girls; Australian edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

 

B-ettes menstrual tampon (U.S.A., about 1939)
the open display box

Introduction

NEXT: the tampon - instructions - proposal to dealers - introduction and display box
Procter & Gamble kindly donated the box and contents as part of a gift of scores of menstrual products.
Below: the B-ettes Corporation sent this free counter-display box to drug stores as an enticement to order more (read the "letter" accompanying this, part of a proposal). 

 

The counter display holds only two packs; I'm sure the company didn't want to go broke giving away free samples.
The dark areas, including text, is the blue of the display box. The white areas are actually light blue.
No text appears on the sides or bottom, which would warm Dr. Lillian Gilbreth's heart, as it helps disguise the contents.
As soon as we reach the only item not meant for customers' eyes, the proposal, red flashes at us, blue disappearing altogether.
The Good Housekeeping guarantee logo, to the right of the word B-ettes on the pack top, is printed on a cellophane-like material and adheres to the cover.
The bottom pack arrived at MUM opened; undoubtedly eyes at Tampax inspected it over sixty years ago. Procter & Gamble then inherited the box when it bought Tambrands in 1997, generously sending it to MUM in 2001.
NEXT: the tampon - instructions - proposal to dealers - introduction and display box

© 2001 Harry Finley. It is illegal to reproduce or
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