More about shame
in menstrual hygiene.
See ads for
menarche-education booklets: Marjorie
May's Twelfth Birthday (Kotex, 1933),
Tampax tampons (1970,
with Susan Dey), Personal
Products (1955, with Carol Lynley),
and German o.b.
tampons (lower ad, 1970s)
And read Lynn Peril's series about
these and similar booklets!
See more Kotex items: First ad
(1921) - ad 1928 (Sears
and Roebuck catalog) - Lee Miller ads
(first real person in amenstrual hygiene ad,
1928) - Marjorie
May's Twelfth Birthday (booklet for
girls, 1928, Australian edition; there are
many links here to Kotex items) - Preparing for
Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in
Spanish showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
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Menstrual napkins as diapers
Many women feel demeaned by
wearing menstrual pads because of
their similarity to diapers.
Many early menstrual pads in
America actually were diapers!
Menstrual tampon advertising has
turned this attitude to its
advantage, as we see in the ad at
the bottom,
an ad for Tampax tampons from the
June 1991 issue of the American Seventeen
magazine.
The upper
picture is from Lei, an
Italian magazine for young women.
The article about tampons, from
October 1991, The Invisible
Protection, has an
obvious illustration.
Tampax
needled pads yet again in ads
from 1989
and 1990.
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From Lei,
Italy, October
1991
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From
Seventeen, U.S.A., June
1991
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More about shame
in menstrual hygiene. A very
early Tampax ad (1936)
© 1998 Harry Finley. It is
illegal to reproduce or distribute
any of the work on this Web site
in any manner or medium without
written permission of the author.
Please report suspected violations
to hfinley@mum.org
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