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Kotex sanitary napkin ad, U.S.A., November
1923
This ad typifies Kotex's early
1920s advertising in its lushness
and upper-middle class (and above)
appearance (see another 1923
ad). The fur coat and tennis
racket in the back seat of an
expensive car talk money. Although
there is at least one early ad
featuring working women (here),
most seem aimed at women who could
afford to throw away a relatively
expensive product. And note the
phrase "milady's toilette." And
through the right rear window you
see milady out picking flowers (or
leaves?), I hope not withering
them as was once
believed and as a woman once
did in a genital
spray ad.
The laundry problem Kotex
mentions - washable menstrual pads
- an earlier ad explicitly shows,
here.
See an Italian
washable
pad from right before this
time.
The tiny text refers to Kotex
pad dispensers (here)
and to the napkins within (see one from
the 1930s).
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See an Italian
washable pad from right before this
time. See Kotex pad dispensers (here) and to the
napkins within
(see one from the
1930s).
© 2006 Harry Finley. It is illegal to
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