Mimosept mini (Denmark) ad, 1970s?, Denmark 1972
Also from Mölnlycke: Libresse ad, Poland, ca. 1998 (translated) - ad, Dutch, 1998, showing red on a pad - Dutch bus-stop ad in the town of Zwijndrecht, the Netherlands, where the contributor lives, 2006 - telephone-booth ad in London, U.K. - ad praising the men who helped Mølnlycke reach second place in the Netherlands (1978) - booklet describing pads, 2007, the Netherlands
o.b. tampon, originally from Hahn: German (1970s) - German (1972) nude woman on bed - German nude (1970s) - French (1989) - folder, Germany, early 1950s (tells what o.b. means!) - Dutch, two ads from 1959 giving THEIR take on what o.b. means, which was wrong - Dutch ads, 1962, 1967 - Belgian ad with beach & bathing suits, 1980s? - American ad showing Judith Esser, designer of the o.b. tampon, August, 1984 - o.b. puberty booklets (excerpts): German, Dutch (2004) - o.b. actual tampons: Switzerland (o.b.é.), 1970
Menstrual pads, towels, napkins on this site
Booklets menstrual hygiene companies made for girls, women and teachers - patent medicine - a list of books and articles about menstruation
See early tampons and a list of tampons on this site - at least the ones I've cataloged.
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Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

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Mimosept pad ad, 1970s, West Germany
Brigitte magazine

The Dr. Hahn company that sold this product in Germany also made o.b. tampons before the American Johnson & Johnson bought the tampon in the 1970s. Mölnlycke sold Mimosept in Scandinavia and the Netherlands

This magazine ad promoted the recently developed adhesive pad, which supplanted the hated belt and huge pad that encumbered women for probably thousands of years in various manifestations.

An earlier Dutch ad compared the new adhesive pad with the old belt-and-pad.


Below: The ad measures 10 x 13 1/8" (25.4 x 33.1 cm).
My translation of the large words:
Change to a pad that you don't have to fasten to anything.
My translation of the small text lies below the enlarged bottom of the ad.
Below: The lower text enlarged.
My translation:
It's not only the fastening that can bother you on previous pads but also the sanitary panties or the belt, the unpleasant changing, the fear that something can show.
Now there's the new Mimosept Comfort, a pad that you don't have to fasten to something [a little play on the German Binde, pad, and binden, to fasten]. It has a fine foam underside that clings to all panties. No belt that shows, no clasps pinch or press you.
Like all Mimosept pads, the new Mimosept Comfort naturally has the especially soft cotton covering.
The pad nestles skin tight and sits [text missing]
In addition the cotton covering sees to it that the secretions [text missing]
spreads. Because it absorbs it on the spot in order to directly [text missing]
carry it to the"pillow" in the inner part of the pad. That way the surface remains clean longer.
You can't move more securely and spontaneously with any other pad.

More Mimosept (Mimosept mini, Denmark) ad, 1970s?, also Denmark 1972.
o.b. tampon, originally from Hahn: German (1970s) - German (1972) nude woman on bed - German nude (1970s) - French (1989) - folder, Germany, early 1950s (tells what o.b. means!) - Dutch, two ads from 1959 giving THEIR take on what o.b. means, which was wrong - Dutch ads, 1962, 1967 - Belgian ad with beach & bathing suits, 1980s? - American ad showing Judith Esser, designer of the o.b. tampon, August, 1984 - o.b. puberty booklets (excerpts): German, Dutch (2004) - o.b. actual tampons: Switzerland (o.b.é.), 1970
Also from Mölnlycke: Libresse ad, Poland, ca. 1998 (translated) - ad, Dutch, 1998, showing red on a pad -
Dutch bus-stop ad in the town of Zwijndrecht, the Netherlands, where the contributor lives, 2006 - telephone-booth ad in London, U.K. -
ad praising the men who helped Mølnlycke reach second place in the Netherlands (1978) - booklet describing pads, 2007, the Netherlands
Menstrual pads, towels, napkins on this site

 

 

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