See a Dutch
Libresse ad, 1998. See an old American
tampon, Lotus.
Read a Personal Products booklet for older
girls from about this time, The Periodic Cycle
(1938). See similar
booklets on this site.
Booklets
menstrual hygiene companies made for girls,
women and teachers - patent
medicine - a list
of books and articles about menstruation - videos
See a Kotex ad
advertising a Marjorie May booklet.
See many more similar booklets.
See ads for
menarche-education booklets: Marjorie May's Twelfth
Birthday (Kotex, 1932), Tampax tampons (1970,
with Susan Dey), Personal
Products (1955, with Carol Lynley),
and German o.b.
tampons (lower ad, 1981)
And read Lynn Peril's series about
these and similar booklets!
Read the full text of the 1935 Canadian edition
of Marjorie May's Twelfth Birthday, probably
identical to the American edition.
More ads for teens (see also introductory page
for teenage advertising): Are you in the know? (Kotex napkins and Quest
napkin powder, 1948, U.S.A.), Are you in the know? (Kotex napkins and belts,
1949, U.S.A.)Are
you in the know?
(Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts,
1964, U.S.A.), Freedom (1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
See early tampons
and a list of tampon
on this site - at least the ones I've
cataloged.
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Bus-stop ad for Libresse
menstrual pads
Zwijndrecht, the Netherlands
(2006)
The Dutchman who sent this -
he's generously contributed a huge
number of items to MUM (for example)
- writes,
Hi, Harry,
I have just taken some pictures
[I received them in 2006] and
send you two of them. I live in
Zwijndrecht, a town of 45,000
inhabitants about 10 miles south
of Rotterdam. Nearby my house
are already 3 billboards with
the Libresse ads. As you can
see, the ad uses a feminist
symbol fifty years after the
start of the feminist
revolution!!
The lead: Chose for change. See
also their site
(www.libresse.nl).
With kind regards,
****
I can't imagine anyone seeing a
Kotex ad today on a bus stop in
America. (Am I wrong? Write.).
Mortified and fuming women would
picket the stop; men would avert
their eyes or laugh. But Kotex did
once - at least - advertise on boxcars
in the more enlightened American
1920s.
Thanks again, J***, for your
contributions!
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The bus stop above is probably
an outside view of the one below
in Zwijndrecht, the Netherlands.
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Above and
below: The sign
translates as
Choose change
Each month more than 1 in 5
women are left in the lurch by
their menstrual pad
Choose change. Wear Libresse
Easy for the sign to say! People
tend to stay with the products
they start out with.
It might seem odd that the
package bears English but that
language is common throughout
Europe.
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NEXT: a
Libresse ad on a London telephone booth
See a Dutch
Libresse ad, 1998. See an old American
tampon, Lotus. Tassette
menstrual cup ad in Times Square in New
York City, 1961, and an ad for Kotex on a boxcar, 1920s
© 2007 Harry Finley. It is illegal to
reproduce or distribute any of the work on
this Web site in
any manner or medium without written
permission of the author. Please report
suspected violations
to hfinley@mum.org
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