See a Dutch Libresse ad, 1998. See an old American tampon, Lotus.
Read a Personal Products booklet for older girls from about this time, The Periodic Cycle (1938). See similar booklets on this site.
Booklets menstrual hygiene companies made for girls, women and teachers - patent medicine - a list of books and articles about menstruation - videos
What did American and European women use in the past for menstruation?
See also How shall I tell my daughter? and Personal Digest and read the whole booklet As One Girl to Another (Kotex, 1940).
See a Kotex ad advertising a Marjorie May booklet.
See many more similar booklets.
See ads for menarche-education booklets: Marjorie May's Twelfth Birthday (Kotex, 1932), Tampax tampons (1970, with Susan Dey), Personal Products (1955, with Carol Lynley), and German o.b. tampons (lower ad, 1981)
See also the booklets How shall I tell my daughter? (Modess, various dates), and Growing up and liking it (Modess, various dates)
And read Lynn Peril's series about these and similar booklets!
Read the full text of the 1935 Canadian edition of Marjorie May's Twelfth Birthday, probably identical to the American edition.
Is this the first Tampax tampon? Go to Early Commercial Tampons
Other early commercial tampons - Main Tampax patent - Ad from 1936 - World War II Tampax sign
More ads for teens (see also introductory page for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.), Are you in the know? (Kotex napkins and belts, 1949, U.S.A.)Are you in the know? (Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
See early tampons and a list of tampon on this site - at least the ones I've cataloged.
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Bus-stop ad for Libresse menstrual pads
Zwijndrecht, the Netherlands (2006)

The Dutchman who sent this - he's generously contributed a huge number of items to MUM (for example) - writes,

Hi, Harry,

I have just taken some pictures [I received them in 2006] and send you two of them. I live in Zwijndrecht, a town of 45,000 inhabitants about 10 miles south of Rotterdam. Nearby my house are already 3 billboards with the Libresse ads. As you can see, the ad uses a feminist symbol fifty years after the start of the feminist revolution!!

The lead: Chose for change. See also their site (

With kind regards,


I can't imagine anyone seeing a Kotex ad today on a bus stop in America. (Am I wrong? Write.). Mortified and fuming women would picket the stop; men would avert their eyes or laugh. But Kotex did once - at least - advertise on boxcars in the more enlightened American 1920s.

Thanks again, J***, for your contributions!

The bus stop above is probably an outside view of the one below in Zwijndrecht, the Netherlands.
Above and below: The sign translates as
Choose change
Each month more than 1 in 5 women are left in the lurch by their menstrual pad
Choose change. Wear Libresse
Easy for the sign to say! People tend to stay with the products they start out with.
It might seem odd that the package bears English but that language is common throughout Europe.

NEXT: a Libresse ad on a London telephone booth

See a Dutch Libresse ad, 1998. See an old American tampon, Lotus. Tassette menstrual cup ad in Times Square in New York City, 1961, and an ad for Kotex on a boxcar, 1920s

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