See a Tampax
tampon ad a week later in the same magazine. Wrapped Kotex pad from
dispenser, 1930s, U.S.A.
Compare a more somber American
ad for Kotex from five years earlier
More Midol: Midol booklet
(selections), 1959, and Midol ad, 1938
nefa menstrual napkins
the Netherlands, 18 February 1967, ad
in Libelle magazine
Besides cleaning up its logo from
this ad shows a much cooler model, not
the possibly ecstatic earlier woman -
but still "Dutch" looking. Just a few
years years later Dutch menstrual
products manufacturers began showing
people of color
- and men! - reflecting
immigrants from outside Europe and a
typically Dutch openness to sex and
See another Nefa ad that spotlights
The Dutch contributor of so many
things to MUM kindly sent this ad.
See a Dutch
o.b. tampon ad from 8 years
earlier that points out that o.b. can mean more
than one thing!
Read the translation underneath the
nefa brings young allure 21
February  before the news at
10:30 pm on Netherlands II
Be self confident in great fashion
. . . in the most up-to-date
fashion. For instance, in this
cheerful model. Designed for the
woman of 1967 by Sophie and Johnny.
--Self confident with comfort
'67: nefa from now! Modern and
soft and more absorbent like
no other. With unique comfort, like
the perfect fit, which holds its
shape. And with the new no-odor
[English!] (which disinfects at the
same time) for imperceptible safety!
the most purchased brand: available
in drugstores, pharmacies [which
also sell prescriptions; drugstores
don't, the same as in Germany],
drapers [a dealer in clothing and
dry goods] and specialty shops.
See this model also in "Living
Bodies" . . . 21 February, before
the news at 10:15 on Netherlands II.
Did you notice that the text uses
exclamation marks only when
promoting nefa, not the dress?
See a Dutch o.b.
tampon ad from 8 years earlier that points out
that o.b. can mean more
than one thing!
Wrapped Kotex pad from dispenser, 1930s,
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