See a Tampax tampon ad a week later in the same magazine. Wrapped Kotex pad from dispenser, 1930s, U.S.A.
Compare a more somber American ad for Kotex from five years earlier
More Midol: Midol booklet (selections), 1959, and Midol ad, 1938
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
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Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

nefa menstrual napkins (damesverband),
the Netherlands, 18 February 1967, ad in Libelle magazine

Besides cleaning up its logo from 1938 (here), this ad shows a much cooler model, not the possibly ecstatic earlier woman - but still "Dutch" looking. Just a few years years later Dutch menstrual products manufacturers began showing people of color - and men! - reflecting immigrants from outside Europe and a typically Dutch openness to sex and the sexes.

See another Nefa ad that spotlights women's fashion.

The Dutch contributor of so many things to MUM kindly sent this ad.

See a Dutch o.b. tampon ad from 8 years earlier that points out that o.b. can mean more than one thing!

Read the translation underneath the ad.

My translation:

nefa brings young allure 21 February [1967] before the news at 10:30 pm on Netherlands II [channel].

Be self confident in great fashion . . . in the most up-to-date fashion. For instance, in this cheerful model. Designed for the woman of 1967 by Sophie and Johnny. --Self confident with comfort '67: nefa from now! Modern and soft and more absorbent like no other. With unique comfort, like the perfect fit, which holds its shape. And with the new no-odor [English!] (which disinfects at the same time) for imperceptible safety!

the most purchased brand: available in drugstores, pharmacies [which also sell prescriptions; drugstores don't, the same as in Germany], drapers [a dealer in clothing and dry goods] and specialty shops.

See this model also in "Living Bodies" . . . 21 February, before the news at 10:15 on Netherlands II.

Did you notice that the text uses exclamation marks only when promoting nefa, not the dress?

See a Dutch o.b. tampon ad from 8 years earlier that points out that o.b. can mean more than one thing!
Wrapped Kotex pad
from dispenser, 1930s, U.S.A.

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