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New Freedom (U.S.A.), an early beltless pad
(by Kotex); box bears a copyright of 1970 -
ad November 21, 1971, The Milwaukee Journal
- ad using named person, 1978 - promotion
leaflet (date unknown) - ad, 1985, showing
disposal bag
Another Kimberly-Clark corporate history,
Four Men and a Machine: Commemorating
the Seventy-fifth
Anniversary of Kimberly-Clark Corporation
(1947)
Corporate
history of Tampax: Small
Wonder: How Tambrands began, prospered,
and grew (1986)
How
Modess
Sanitary Napkins Began: excerpts
from"A Company That Cares: One Hundred
Year Illustrated History of Johnson and
Johnson"
"Cooperation"
Excerpts (U.S.A., 1931-34)
Sometimes funny publication for
Kimberly-Clark employees during the Great
Depression
Marjorie May, three booklets, 1935 main page
See a Kotex ad
advertising this booklet.
See Kotex items: First ad
(1921; scroll to bottom of page) - ad 1928 (Sears and Roebuck
catalog) - Lee
Miller ads (first real person in a
menstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links
here to Kotex items) - Preparing for
Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in
Spanish showing disposal
method - box
from about 1969 - "Are you in the
know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
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The Museum of Menstruation and Women's
Health
New Freedom
towels (sanitary napkins)
and pantie set (Kotex)
Ad in (magazine?/newspaper?)
Fabulous 208 (United Kingdom,
10 February 1973)
Menstruation, Kotex,
Cellucotton, menstrual hygiene,
history, sanitary napkin, pad,
panties, panty
The top text in the ad
reads
"Confidence is
knowing that nothing can
possibly go wrong."
But something HAS
gone wrong! A hawk-beaked
monster wearing jeans
has wrapped its wings around
the presumably menstruating
woman, who I guess is
wearing the Kotex towel and
pantie set - NOT the kind of
protection she needs right
now!
Judging by its talons and
smile, she has only seconds to
live! Soon we'll see just
jeans, a fur coat, and a
Kotex towel and pantie set
strewn on the desolate (U.
K.?) beach, the hideous
raptor disappearing into the
clouds bearing its bloody
(in two ways), wriggling
prey!
Wow, let me recover from
writing that. Pretty good,
huh? Publishers, wait your
turn at hfinley@mum.org!
Phew, I've caught my breath.
Another Kotex ad presents a
vastly
different woman and a
self-satisfied man.
And did you know that Kotex
once peopled - er, personed
- a
series of ads with - gasp!
- just a MAN?? Not in
English, of course, but in Dutch. And the French,
naturally, ran their own
just-male
menstrual ads.
Oh, wait, I just
rediscovered on my own
site an
ad praising the MEN
who helped the
Mølnlycke pad
company reach second place
in sales in the
Netherlands (1978)! I
never know what I'll
find on this site.
By the way, the
Kotex-wearing model - who
doesn't look very worried in
spite of what I wrote -
looks like the popular model
who once appeared in a 1970s
Sports Illustrated swimsuit
issue - oops, now you know I
once
looked at the swimsuit
issue! At least she seems to
be on her element, a beach,
although not the sunny place
she once enjoyed.
Was she at the end of her career, washed
up on the shore? Posing for
Kotex could indicate that.
Posing for a Kotex ad
(unintentionally) at the start of
her career drove the first
actual person in a menstrual
products ad from the U.S. to
France and to fame.
Read early articles about
Cellucotton, the wadding inside a
Kotex pad that the company
created.
I
thank the donor of the ad!
Below:
The page measures 8 11/16 x
11 5/8" (22.8 x 29.7 cm).
See a 1970s Kotex "panti"
with a similar gripper.
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