See a Modess pad ad
from 1928 - Compare the American "Modess . . . . because"
ads, the French
Modess, and the German "Freedom"
(Kimberly-Clark) for teens.
See a Modess pad ad
from 1928 - Compare the American "Modess . . . . because"
ads, the French
Modess, and the German "Freedom"
(Kimberly-Clark) for teens.
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
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San-Nap-Pak menstrual
pad ad, July 1945, U.S.A.
This is a more informal ad than the
Love Mirror ad
from 1932. The formality we see in
copy writing from the 1930s and before
has in general given way to more
natural speech (as in the 1928 Marjorie May
booklet compared with As One Girl To
Another from 1940, both booklets
for girls having their menarche, or
first menstrual period).
All the standard claims are there,
which persist today: no bloody
menstrual accidents, comfortable, etc.
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