Compare the "Silent Purchase" Modess
ad (June 1928), the American "Modess . . . . because"
ads, a Modess ad from 1931, the French
Modess, and the German "Freedom" (Kimberly-Clark)
for teens.
See a prototype of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears
and Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928, Australian edition; there are many
links here to Kotex items) - 1920s booklet in Spanish showing disposal
method - box from about 1969 - Preparing
for Womanhood (1920s, booklet for girls) - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for Teenagers main page
 
|
 
Modess menstrual pad ad, U.S.A., 1928
Modess appeared in 1926, in America, and for a long time was the main
competitor of Kotex. Today it is reduced to a "hospital" pad,
one aimed at women, often right after having a child, who often wear a belt and pad, an outmoded technique now in most
situations.
Johnson & Johnson introduced the first disposable pad, in 1896,
Lister's Towels, which failed because of the difficulty in advertising it.
Curads and Kotex advertised their disposables about 20 years later in a
much more liberal atmosphere, one changed by the First World War.
This ad, judging from the copyright date of an ad on the other side,
is from 1928; the magazine is unknown. See Kotex
ads from the same year.
Very large file; I want you to be able to read
the ad copy.
|
See a Modess ad from 1931, the French
Modess, and the German "Freedom" (Kimberly-Clark)
for teens.
© 1998 Harry Finley. It is illegal to reproduce or distribute work
on this Web site in
any manner or medium without written permission of the author. Please report
suspected violations to hfinley@mum.org
|