Famous women in menstrual hygiene advertising:
Carol Lynley - Lee Miller - Mary Lou Retton - Cathy Rigby - Cheryl Tiegs - Brenda Vaccaro

See also advertising for teenagers.

Menstrual pad suspenders!
See how a woman wore a belt in a Dutch ad. See a classy 1920s ad for a belt and the first ad (1891) MUM has for a belt.
See how women wore a belt (and in a Swedish ad). See a modern belt for a washable pad and a page from the 1946-47 Sears catalog showing a great variety.
More ads for napkin belts: Sears, 1928 - modern belts - modern washable - Modess, 1960s
Actual belts in the museum
More ads for napkin belts: Sears, 1928 - modern belts - modern washable - Modess, 1960s
Actual belts in the museum
See the Kotex stick tampon.
See also a Saba Ad, Pursettes ad, Kotex "Are you in the know?" ads (1949)(1953)(1964), Ads for Teens, and some older Kotex ads
And, of course, the first Tampax AND - special for you! - the American fax tampon, from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

The Museum of Menstruation and Women's Health

Ad for Stayfree menstrual pads, Germany, 1976, magazine unknown

Unlike the blue-blood Americans, Germans actually show it red. Germans often talk about the prudishness of Americans, even in the media.

Below: My archives have swallowed up the original so I can't state the size.
My translation:

The head reads
Stayfree, the Mini Pad.
The special pad for the lighter days.

[on the drawing]
Stayfree, the mini pad
[at right]
Traditional pad

[Text underneath]
During your period you really have not one but 2 bleedings: a stronger one in the first 2 days, when you lose up to 3/4 of the total loss. And a lighter one in the remaining days.

[bar chart]
For heavier bleeding you need as before a large pad.

But for the lighter one a small pad is enough:
Stayfree, the mini pad.

This pad is so small you hardly notice it. In spite of that it offers enough protection for lighter days. It can be placed in any panties and is almost invisible and adheres by way of a sticky strip and doesn't shift.

If you're one of those women who only bleed slightly the whole period you can forget about big pads and use Stayfree mini pad every day of your period.

[next column]
It also protects your underwear on stressful days, when you have a cold, and in many other situation known only to you.

Because Stayfree mini pad is so small it's not only comfortable it's easy to change.

Another reason on light days to wear a special pad.

[photo of box]
If you cut out this photo, glue it on a postcard, and put a 40 Pfennige stamp on it, then send it to Dr. Carl Hahn Inc., Postbox 4820, 4 Düsseldorf, you'll receive 6 free Stayfree mini pads with an information brochure.

Don't forget your address!

NEXT Stayfree ad (the Netherlands)
See the other pioneer of beltless pads, New Freedom menstrual pad (Kotex).

© 2007, 2014  Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or
medium without written permission of the author. Please report suspected violations to hfinley@mum.org