o.b. ads
German (early 1950s) - German (1970s) - German nude (1970s) - French (1989)
Australian douche ad (ca. 1900) - Fresca douche (date ?) - Kotique douche 1974 ad - Liasan (1) ad - Liasan (2) ad - Lysol 1928 ad - Lysol 1948 ad - Marvel 1926 ad - Midol 1938 ad - Midol 1959 booklet - o.b. German (papyrus tampons) - Pristeen 1969 ad - o.b. German (nude) - Sterizol 1926 ad - Vionell spray 1970 ad (Germany) - the odor page

A British Tampax ad using nudity (1992) - And see other ads directed at teenagers.

See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Teeve menstrual tampons, Italy, 1967 (Johnson & Johnson)

America probably created the first commercial menstrual tampons, which were likely Tampax and Wix, a company Tampax absorbed (!) in the late 1930s. Tampax in turn seems to have sold the first commercial tampons in countries around the world, such as France and the Netherlands right before World War II. After the war, o.b., from a German company, conquered Europe.
When tampons arrived in Italy is a mystery to me - and was it Tampax?
Teeve is the first Italian tampon the museum has and it too is associated with an American company, Johnson & Johnson. But the craftsmanship suggests it was made locally; I don't believe J&J would produce such an awful looking and badly working product.
I also don't know how you pronounce Teeve - is it like the English TV for television? That seems silly. But the "T" in the product name sure seems stretched out to make the old-fashioned TV antenna on rooftops. I wonder if the idea of a television in a middle-class family, which might have been fairly new in Italy in the Sixties, matched another new thing in Italy, perhaps hindered by Catholic conservatism: the tampon, which Catholics early on opposed in the U.S.A. and still do to an extent in Latin America.
Tambrands kindly donated the box as part of a large gift of ancient menstrual products.
Below: The two largest sides are the same although this side has writing from Tambrands, which donated the box to this museum. The cardboard box measures
2 3/8 x 2.5 x 7/8 " (6 x 6.5 x 2.3 cm).
Prezzo means price, not pretzel.
Below: The sides of the box are identical.
Below: The two ends.

NEXT: tampon - instructions
See ads for Italian menstrual pads -
See also Saba Ad (Denmark) - Brevia confetti panty pads and tampons (1988, France)
Dr. White's penis tampon ad (United Kingdom) & Dr White's 3-D glasses ad - Spalt-Tabletten pain pills (Germany, 1936) - Ria
panty pads with real pad (German)

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