Early 20th-century Japanese ads from publications
- open-crotch drawers, 1890s (U.S.A., from MUM
collection) - Modess "Sanitary Shield"
(two-band pad holder in crotch; 1970s; U.S.A.) - SheShells
bikini (snap open at sides; no special crotch; possibly for menstrual pads
or tampons, 1970s, U.S.A.)
See Kotex ad with a man and no woman from
the Netherlands
Compare the American "Modess, because . .
." ads, a French Modess ad, a French
ad featuring just a man!, and
ads for teens.
See Kotex items: First ad (1921)
- ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in amenstrual
hygiene ad, 1928) - Marjorie May's Twelfth Birthday
(booklet for girls, 1928, Australian edition; there are many links here
to Kotex items) - Preparing for Womanhood (1920s,
booklet for girls; Australian edition) - 1920s booklet in Spanish showing
disposal method - box
from about 1969 - "Are you in the know?"
ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads for Teenagers main page
 
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Ad for Zero "Throwaway Pantees," with comic strip (United
Kingdom, magazine unknown, probably 1980s)
Several companies have made underpants designed to be worn once and
then thrown away, something most understandable among women who menstruate.
I'll be putting some from the U.S.A., Germany and the U.K. on this site
in the future.
In May, 2002, the inventor of these underpants wrote me,
Dear Harry,
We were amazed to see our ads appear on your website and to read your
description of the 60's and 70's.
I am the inventor of the Throwaway Pants and we still market the Zero
Brand in substantial volume.
If you would like to contact me I would be delighted to fill in any
gaps that you may have in this market place which has found many new outlets
throughout the world.
Regards,
David Sallon
Managing Director
Dailys Ltd
Unit T4 Tower Close,
Redwither Industrial Complex,
Wrexham,
LL13 9WB
www.dailys.co.uk
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Above: An illustration from
the comic strip, below, and which is probably the design on the bag.
Below: The whole ad from a magazine
from the United Kingdom. Note the nice word play: "G-ASP!
[note the asp - snake]" and "JUST IN THE
KNICKER [knick of] TIME." KNICKERS means underpants in some
English-speaking countries outside the U.S.A. Pantee
might be a creation of the company, or is that an accepted spelling for
panty?
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More underpants (directory
of all on this site) - Early 20th-century Japanese
ads from publications - open-crotch drawers,
1890s (U.S.A., from MUM collection) - Modess "Sanitary
Shield" (two-band pad holder in crotch; 1970s; U.S.A.) - SheShells bikini (snap open at sides; no special crotch;
possibly for menstrual pads or tampons, 1970s, U.S.A.)
© 2001 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or medium without written permission
of the author. Please report suspected violations to hfinley@mum.org
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