See another Danish ad from about this time, a Swedish ad (1970s)showing a napkin belt,
American Kotex sanitary panties (1970s), advertising for teenagers.

See also advertising for teenagers.

Menstrual pad suspenders!
See how a woman wore a belt in a Dutch ad. See a classy 1920s ad for a belt and the first ad (1891) MUM has for a belt.
See how women wore a belt (and in a Swedish ad). See a modern belt for a washable pad and a page from the 1946-47 Sears catalog showing a great variety.
More ads for napkin belts: Sears, 1928 - modern belts - modern washable - Modess, 1960s
Actual belts in the museum
More ads for napkin belts: Sears, 1928 - modern belts - modern washable - Modess, 1960s
Actual belts in the museum
See the Kotex stick tampon.
See also a Saba Ad, Pursettes ad, Kotex "Are you in the know?" ads (1949)(1953)(1964), Ads for Teens, and some older Kotex ads
And, of course, the first Tampax AND - special for you! - the American fax tampon, from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.


MUSEUM OF MENSTRUATION AND WOMEN'S HEALTH

Ad for Mimosept menstrual pads, 1970s, Denmark, Billed Bladet magazine
Belly button test

These can't be the same models; the left one has less fat on her stomach and the shape of the depression around her navel is different. Why did the company show two different women when the point is to show how the same pad hides under clothing? Am I the only one who cares? By the way, this is typically Scandinavian in its openness; see more Scandinavian openness as well as Dutch.
 
END. Right-hand page enlarged - left-hand page enlarged - first page showing layout
See another Mimosept ad (1981) and a Danish ad from about this time, a Swedish ad (1970s) showing a napkin belt, American Kotex sanitary panties (1970s), and advertising for teenagers.
See a little history of the company and its exhibit in a museum in Norway.

© 2007 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or
medium without written permission of the author. Please report suspected violations to hfinley@mum.org