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From the same company, tampons: Meds (U.S.A. and
elsewhere, box and tampon, 1967, Personal
Products Company) - Meds (box &
tampons, 1940s-1950s?)
- pamphlet
introducing Meds to the world (1930s) -
Meds box & tampons, 1970, New Zealand -
1941 ad - Personal Digest
leaflets, which sometimes have information
about Meds (1966-67) - 1967 ad - undated
instructions here
and here. - Australian ad,
1950s
From
the same company, sanitary napkins
(pads):
Modess (Johnson
& Johnson, Personal Products Co.,
U.S.A.) 1927 Gilbreth
report to Johnson & Johnson about
Modess - newspaper ads 1927-28 - "Silent Purchase"
ad, June 1928 - ad, 1928 -
"Modernizing Mother" ads: #1, February
1929 ("Mother . . .
don't be quaint"); #3 April 1929 ("Don't weaken,
Mother"); #5, June 1929 ("Never mind, Mother,
you'll learn") - ad about
concealing pad, 1930 - ad compared with
Kotex ad, 1931 - ad, 1931 - wrapped Modess pad
for dispenser, 1930s? - Ad, U.K., 1936 -
True or False?
ad in The American Girl magazine, January
1947 - actress Carol
Lynley in "How shall I tell my
daughter?" booklet ad (1955) - Australian ad,
1957 - ad
(1956) with "Modess . . . . because" ad
incorporated into it - ad for "Growing
Up and Liking It" booklet (1963, Modess) -
- Modess . . . .
because ads (many dates) - ad with
baby, 1969: "She
knows as much about sanitary napkins as
you do." - French
ad, 1970s? - ad,
French, 1972, photo by David Hamilton - Personal Digest
leaflets (7), 1966-67: describe
Modess products - How
Modess Sanitary Napkins Began:
excerpts from"A Company That Cares: One
Hundred Year Illustrated History of
Johnson and Johnson"
From the same
company, booklets for boys & girls:
Boys: Have
you wondered what happens when girls
grow up? (complete
pamphlet, Personal Products Co.,
1973) Quick lessons for probably only
mildly interested boys.
Essence of
Womanhood (complete
booklet, 1959, Personal Products
Corp., Modess tampons, U.S.A.)
Growing Up
and Liking It (complete booklets:
1944, 1949, 1957, 1963, 1964, 1970, 1972, 1976, 1978, 1991. The
Personal Products Company, U.S.A.) (many covers,
1944-1991)
How shall I
tell my daughter? [How Shall I Tell My
Daughter? in the 1954 edition
& Daughter in 1969]
(complete booklets, 1954,
1963, 1968, 1969, 1973, 1981, Personal
Products Co.) See covers
of Modess booklets. Excerpt about
how to fasten a pad to a belt and about
sanitary panties & a funny story from
the 1969 booklet.
Nancy's
Biggest Day at Camp (complete booklet,
1941, Modess menstrual pads, U.S.A.)
Nancy's biggest day was learning about
menstruation at summer camp, not having
her first period there unless the company
just didn't want to discuss that. No
discussion of tampons, which Modess also
made, probably because many people thought
they would turn a virgin into a fallen
wom-, er, girl, a problem Tampax discussed
in an ad.
Black and white. Generous gift from an
anonymous donor!
[The]
Periodic Cycle (complete booklet,
1938, The Personal Products Corp., U.S.A.,
maker of Modess pads) The booklet states
that this is for older teenage girls, and
is probably a companion to What a trained nurse
wrote to her young sister, below.
Sally and
Mary and Kate Wondered . . . (complete booklet, cover,
1956, Personal Products Corp., U.S.A.)
Strictly
Feminine (complete
booklet with an actual letter from a
mother to her daughter's doctor - 1969,
Personal Products Co. [Modess], U.S.A.)
MORE
booklets, pads, tampons
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The Museum of Menstruation and
Women's Health
Modess
flexible tampons
Newspaper ads, 1956
& 1958
The New York Times Magazine,
March 2, 1958
Boston Globe, June 3, 1956
Menstruation, Modess, ad,
menstrual hygiene, history,
tampon, advertising
Modess ads
- it makes you think of
"modest," doesn't it? -
often seemed classier and
more restrained to me than
those of its chief
competitor, Kotex.
The ballet dancer below
continued that tradition.
(See more Modess products
in the left-hand column.)
But dancers and other
stage performers were
among the early users of
tampons and at least one
company aimed right at
them.
And dancers are flexible.
Underneath the dancers sit
boxes with designs from
the famous Modess . . .
. because
campaign, reminding us
again of restraint and
elegance. And maybe speechlessness
about the thing the
company wanted to sell?
Even the . . . recall the
. . . . of that long ad
campaign.
"Old-style, rigid tampons"
smacks Tampax
across the face. The nerve!
"Dainty,"
in the last paragraph,
sums up the impressions of
the gowns and tutus. You
meet the word again
and again
(and again)
in ads for menstrual
products, battling the
reality of menstruation
for most women.
I hate the quotation marks
around the word first. Is
that a nudge and a wink?
I thank Tambrands, the
former maker of Tampax, for
these ads, part of a large
gift of menstrual products
from its archives.
Below:
At bottom you read in a
Tampax hand, "File[,] New
York Times Magazine Section
3/2/58." The annoying light
streaks result from my
applying Wei T'o solution to
slow
the deterioration of the
paper (newsprint).
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NEXT
| 1956
Modess flexible tampon ad
Sally
and Mary and Kate Wondered . .
. (complete
booklet, cover,
1956, Personal Products Corp.,
Modess, U.S.A.)
Strictly
Feminine (complete
booklet with an actual
letter from a mother to her
daughter's doctor - 1969,
Personal Products Co. [Modess],
U.S.A.)
Pamphlet
introducing Meds tampons to
the world (1930s), the
Modess tampon predecessor.
The pamphlet does NOT
introduce the cat
of the same name to the
world!
MORE
booklets,
pads, tampons
© 2011 Harry Finley. It is
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work on this Web site in any
manner or
medium without written permission
of the author. Please report
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