Compare the American "Modess
. . . . because" ads, and the German "Freedom"
(Kimberly-Clark) for teens.
See a prototype of
the first Kotex ad.
See more Kotex items: Ad 1928 (Sears and Roebuck catalog)
- Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - 1920s booklet in Spanish showing
disposal method -
box from about 1969 -
Preparing
for Womanhood (1920s, booklet for girls)
- "Are you in the know?"
ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Modess sanitary napkin ad, France, July
1972
I believe famous
British photographer David Hamilton
took the picture for this ad for
Modess - for the French edition, of
course, since American ads used his
work only for perfume and the like,
certainly not for menstruation.
Heavens to Betsy, the "lady" doesn't
have any clothes on!
And the French have
made one of the few menstrual
hygiene ads to feature a MAN.
The Dutch made
one too.
These ads show how
the same company tailors its
advertising to the audience.
Kimberly-Clark, which makes Kotex,
did the same thing in selling to German
teenagers, who are less frightened
of nudity, and a lot of other
things, too.
See more
publications using David Hamilton's
pictures: an o.b.
booklet for girls (1977) and
an ad
for the booklet.
See another French
Modess ad showing nudity.
I again
thank the Dutch contributor of
many items to this site!
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The ad is missing the heading: "La beauté,
c'est peut-être la
différence entre un
centimètre de plus et un
centimètre de moins.''
I translate that as "Beauty is perhaps
the difference of more or less a
centimeter," but it sounds better in
French.
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Dutch ad with
only a man - Compare
the American "Modess
. . . . because" ads, and the
German "Freedom"
(Kimberly-Clark) for teens. See more
publications using David Hamilton's
pictures: an o.b.
booklet for girls (1977) and an
ad for the
booklet.
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© 2006 Harry Finley. It is illegal to
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