See more ads for menarche-education booklets: Marjorie May's Twelfth Birthday (Kotex, 1933), Tampax tampons (1970, with Susan Dey), Personal Products (1955, with Carol Lynley), and German o.b. tampons (lower ad, 1970s)
See also the booklets How shall I tell my daughter? (Modess, various dates), Growing up and liking it (Modess, various dates), and Marjorie May's Twelfth Birthday (Kotex, 1928).
And read Lynn Peril's series about these and similar booklets!
See more Kotex items: First ad (1921) - ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in amenstrual hygiene ad, 1928) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - Preparing for Womanhood (1920s, booklet for girls; Australian edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Kotex box and menstrual pad, probably mid 1960s (U.S.A.)
Box, below

Kotex seems to have abandoned some of the suggestions from Dr. Lillian Gilbreth about pad packaging by the time this box appeared - for example, the injunction against words everywhere. Maybe women cared less about concealment by the 1950s. But then Dr. Gilbreth directed her comments to Johnson & Johnson, not Kotex,

This pad, of course, was designed for a belt, as self-adhesive pads didn't appear until the early 1970s (for example, Kotex's New Freedom).

The box bears such a white rose! C'mon now, aren't most roses red? Gosh, might a red one - a rose-colored one! - remind people that these pads absorb blood? Menstrual blood? (See a cup-shaped tulip advertising a menstrual cup.) A German company famously used a red camelia on its boxes to indicate menstruation; there's more to the story than just that!

Aside from the color, most American woman want to wind up smelling like a rose, not menstrual blood! But at least at times in the past - and maybe today in places - women allowed others to smell and see her menstrual blood as a sign of fertility and to sexually attract others, as extraordinary this may seem to most North Americans and Europeans (and to me just a couple of years ago). (The English feminist Selina Cooper writes [towards the bottom of the page] about this among English girls in a cotton mill around 1900, where straw covered the floor to absorb their escaping blood.) This fact lends credence to my suspicion that many or most women in Europe and North America prior to about 1900 bled into their clothing - that is, they did not use rags or tampons or anything else to absorb and conceal the blood. Times sure have changed - why? Read more about this.

But I digress.

See the pad.

The box - a lighter shade than the original "Kotex blue" (see a 1930s box) - measures 7.325" wide x 8.125" high x 2.75" deep (18.8 x 20.7 x 7.2 cm).

One side of the box: Kotex had pioneered the explanatory booklets for girls (see a cover from 1948) - and also for women - produced by pad companies.
Read most of one of their first booklets for girls (1928), and see an ad for mothers afraid to broach the subject with their daughters, about 99 percent of mothers, that is.
A site visitor pointed out that ZIP codes didn't appear until 1963, so the copyright date of 1959 is deceptive.

Another side of the box:
Kotex had sold tampons since the 1930s (for example, Fibs).


Top of the box.

See the PAD. |
See Cybill Shepherd appearing in ads for this pad. See a Kotex pad probably from the 1930s and one copyrighted 1974.

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