See the B-ettes tampon. See the tampon directory.
Ads for teens (see also introductory page for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.), Are you in the know? (Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
More ads for teens: See a Modess True or False? ad in The American Girl magazine, January 1947, and actress Carol Lynley in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

LOX theatrical menstrual tampons (1930s-1940s?, U.S.A.)

The manufacturer wanted LOX - no connection to bagels! - to suggest "locks," meaning that it wouldn't fall out during stage performances - or at least Lox would lock in the menstrual discharge. A menstruating woman who had to perform in front of an audience had big problems until recently (and sometimes still today). Two German writers pointed out that women in the theater profession, in Germany, anyway, were among the few women who used special menstrual protection, like pads, in the 19th and earlier centuries. Otherwise, most women bled into their chemise or other clothing, sometimes for days without changing. (Read a discussion of this.)

It seems amazing that a company would develop a tampon specifically for stage use (but that apparently was an early use for tampons; see the instructions for Tamponettes), but possibly it cost more. Someone - a clerk? - wrote ".50" on the box, maybe meaning 50 cents, which would be five cents a tampon, I believe expensive in the late 30s or early 40s, when I think this appeared. Tamponettes cost 2.4 cents apiece in 1939.

Procter & Gamble kindly donated the box of tampons in 2001, part of a huge gift of ancient menstrual products.



Each of the ten tampons come wrapped in cellophane.


The cardboard applicator is 5.25" (ca. 13.3 cm.) long, the tampon 2" (ca. 5.2 cm.) long. There is only one tube, as opposed to the triumphant two-tube Tampax, which appeared in the early 1930s (Tampax patent). See the instructions for how LOX works, its theory, and the sales pitch.

NEXT: the instructions.

© 2001 Harry Finley. It is illegal to reproduce or
distribute any of the work on this Web site in any manner
or medium without written permission of the author.
Please report suspected violations to