From the same company, tampons: Meds (U.S.A. and elsewhere, box and tampon, 1967, Personal Products Company) - Meds (box & tampons, 1940s-1950s?) - pamphlet introducing Meds to the world (1930s) - Meds box & tampons, 1970, New Zealand - 1941 ad - Personal Digest leaflets, which sometimes have information about Meds (1966-67) - 1967 ad - undated instructions here and here. - Australian ad, 1950s

From the same company, sanitary napkins (pads):

Modess (Johnson & Johnson, Personal Products Co., U.S.A.) 1927 Gilbreth report to Johnson & Johnson about Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - "Modernizing Mother" ads: #1, February 1929 ("Mother . . . don't be quaint"); #3 April 1929 ("Don't weaken, Mother"); #5, June 1929 ("Never mind, Mother, you'll learn") - ad about concealing pad, 1930 - ad compared with Kotex ad, 1931 - ad, 1931 - wrapped Modess pad for dispenser, 1930s? - Ad, U.K., 1936 - True or False? ad in The American Girl magazine, January 1947 - actress Carol Lynley in "How shall I tell my daughter?" booklet ad (1955) - Australian ad, 1957 - ad (1956) with "Modess . . . . because" ad incorporated into it - ad for "Growing Up and Liking It" booklet (1963, Modess) - - Modess . . . . because ads (many dates) - ad with baby, 1969: "She knows as much about sanitary napkins as you do." - French ad, 1970s? - ad, French, 1972, photo by David Hamilton - Personal Digest leaflets (7), 1966-67: describe Modess products - How Modess Sanitary Napkins Began: excerpts from"A Company That Cares: One Hundred Year Illustrated History of Johnson and Johnson"

From the same company, booklets for boys & girls:

Boys: Have you wondered what happens when girls grow up? (complete pamphlet, Personal Products Co., 1973) Quick lessons for probably only mildly interested boys.

Essence of Womanhood (complete booklet, 1959, Personal Products Corp., Modess tampons, U.S.A.)

Growing Up and Liking It (complete booklets: 1944, 1949, 1957, 1963, 1964, 1970, 1972, 1976, 1978, 1991. The Personal Products Company, U.S.A.) (many covers, 1944-1991)

How shall I tell my daughter? [How Shall I Tell My Daughter? in the 1954 edition & Daughter in 1969] (complete booklets, 1954, 1963, 1968, 1969, 1973, 1981, Personal Products Co.) See covers of Modess booklets. Excerpt about how to fasten a pad to a belt and about sanitary panties & a funny story from the 1969 booklet.

Nancy's Biggest Day at Camp (complete booklet, 1941, Modess menstrual pads, U.S.A.) Nancy's biggest day was learning about menstruation at summer camp, not having her first period there unless the company just didn't want to discuss that. No discussion of tampons, which Modess also made, probably because many people thought they would turn a virgin into a fallen wom-, er, girl, a problem Tampax discussed in an ad. Black and white. Generous gift from an anonymous donor!

[The] Periodic Cycle (complete booklet, 1938, The Personal Products Corp., U.S.A., maker of Modess pads) The booklet states that this is for older teenage girls, and is probably a companion to What a trained nurse wrote to her young sister, below.

Sally and Mary and Kate Wondered . . . (complete booklet, cover, 1956, Personal Products Corp., U.S.A.)

Strictly Feminine (complete booklet with an actual letter from a mother to her daughter's doctor - 1969, Personal Products Co. [Modess], U.S.A.)

MORE booklets, pads, tampons
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | bemnet.pair.comasbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

The Museum of Menstruation and Women's Health

Modess flexible tampons
Newspaper ad, full page, black and white
Springfield Union (Massachusetts, U.S.A.), p. 26
30 November 1956

Introduction to the ballet ads.

Tampons and dancers go way back - well, to the 1930s anyway when we're talking commercial tampons. Ancient Egyptians knew tampons at least as a way to put medicine into the body.

Bet me: tampons go back much further than that!

This ad formed part of a series of Modess flexible tampon ads that Tambrands donated to the museum.

Johnson & Johnson, which made Modess, created one of the earliest commercial tampons, Meds, and I created a cat called Meds. Of course not, cats create themselves without outside help.

Thank you, Tambrands (the former maker of Tampax) for this ad, part of a large
of menstrual products from your archives!!

Below: The black-and-white newspaper ad measures
23" tall (58.4 cm). Someone at Tambrands wrote
Springfield Union 11/30/56 (/56 is in red pencil,
the rest in blue ink) at the top. And Tampax hands
folded the page twice probably to make it fit into
its folder, which the company sent me chock full.

Enlargements of the small text lie below the
full ad.

Isn't it curious that a jumping woman should appear
in a newspaper of the city where basketball was invented?
OK, it's a slow day but I was impressed.
Below: I enlarged 2 sections of the ad. Blame the fuzziness
at right on my crummy camera. Oxidation darkened the
paper (and will eventually destroy it), which I lightened in
the section at right.

End | 1958 Modess flexible tampon ad (The New York Times)

Sally and Mary and Kate Wondered . . . (complete booklet, cover, 1956, Personal Products Corp., Modess,  U.S.A.)

Strictly Feminine (complete booklet with an actual letter from a mother to her daughter's doctor - 1969, Personal Products Co. [Modess], U.S.A.)

Pamphlet introducing Meds tampons to the world (1930s), the Modess tampon predecessor. The pamphlet does NOT introduce the cat of the same name to the world!

MORE booklets, pads, tampons

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