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Pursettes menstrual tampon ad, 10 May 1959
The Cincinnati Pictorial Enquirer newspaper
Pursettes tampons, which had lubricant on
the rounded tips and no applicators, often had wordy - very wordy - ads
promoting their virtues. (See a verbose testimonial ad for Pursettes,
but also a more appealing cartoon ad, one of many.)
The ad gives the impression that cardboard applicators,
code for Tampax tampons,
encased all tampons in America. Not true, of course. In fact most of the
early tampons had no applicator (Wix,
for example, and the strange fax - no relation to the machine), just like Pursettes.
I thank Tambrands, the former maker of Tampax, for donating a file
folder, label below (I fuzzed out the name), of dozens of Pursettes and
Modess ads to this museum!
Large file so you can read the writing.
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Showing the difference between the so-yesterday! mother and today's
daughter is better seen in old Modess ads.
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