See the actual Pursette tampon, box and tote
See more ads for Pursettes: July 1972 (letter testimonial) - October 1974 (cartoon story) - February 1974 (cartoon story) - September 1972 (letter testimonial) - August 1974 (letter testimonial) - 1975 (cartoon story) - undated "regular" ad - Early commercial tampons - main page for ads for teens -
See a 1965 ad for a Pursettes school educational kit - Pursettes Getting to Know Yourself booklet for girls - other teaching booklets: Growing Up and Liking It and How Shall I Tell My Daughter?
DIRECTORY of all topics (See also the SEARCH ENGINE, bottom of page.)
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | LIST OF ALL TOPICS | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Ad for Pursettes menstrual tampons, April 1959

Pursettes, an American tampon from the 1950s-1970s, experimented more with its ads than most other menstrual products companies. Besides making full-page cartoon (October 1974) and facsimile testimonial (September 1972, August 1973) ads, it dared to bore readers with the ad below, a mass of text with a generic photo telling about its origins. In this it is the opposite of the "Modess . . . . because" ads, a mass of photo with text that repeated through three decades (see some examples).

By the way, some facts in the first column are incorrect, something common in menstrual advertising. There had been disposable pads before the 1920s (Johnson & Johnson's Lister's Towels in the 1890s and possibly Curads pads - and maybe others); and you are left with the impression that all tampons had applicators; most tampons (for example, fax, which didn't even have a string!) in the 1930s did not have applicators, just like Pursettes. But it's true that twisting and binding were still problems with pads and that the majority of women didn't want to use tampons (read the "Dickinson Report" about these problems).

Tambrands generously gave the ad to the museum as part of a great gift. Note that someone from that company wrote in the upper-right and lower-left corners.

I cybersliced the ad to make it down load faster, but it's still a long download!



See the actual Pursette tampon, box and tote See more ads for Pursettes: July 1972 (letter testimonial) - October 1974 (cartoon story)

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