See a Pursettes booket for teenagers (late 1950s?).
The Pursettes black plastic tote (carrier) with tampons. (An ad sold the tote, and an enthusiastic customer mentions the tote in her testimonial.)
Tampax keeps an eye on its competitor Pursettes:
Tampax tampon inter-office memo with attached ads, U.S.A., 1964
See ads for Pursettes: September 1972 (letter testimonial) - August 1973 (letter testimonial) - February 1974 (cartoon story) - August 1974 (cartoon story) - October 1974 (cartoon story) - See a 1965 ad for a Pursettes school educational kit - Pursettes Getting to Know Yourself booklet for girls - other teaching booklets: Growing Up and Liking It and How Shall I Tell My Daughter?
Want to be a SCHOOLEBRITY in the know? (Huh, you say?) Read
Are you in the know?
BOOKLET collection of the great pad & etiquette tips for teens Kotex ran for decades (but without the ads) (1956)
Booklets menstrual hygiene companies made for girls, women and teachers - patent medicine - a list of books and articles about menstruation
See early tampons and a list of tampons on this site - at least the ones I've cataloged.
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
MUM address & What does MUM mean? |
Email the museum |
Privacy on this site |
Who runs this museum?? |
Amazing women! |
Art of menstruation (and awesome ancient art of menstruation) |
Artists (non-menstrual) |
Asbestos |
Belts |
Bidets |
Birth control and religion |
Birth control drugs, old |
Birth control douche & sponges |
Founder bio |
Bly, Nellie |
MUM board |
Books: menstruation & menopause (& reviews) |
Cats |
Company booklets for girls (mostly) directory |
Contraception and religion |
Contraceptive drugs, old |
Contraceptive douche & sponges |
Costumes |
Menstrual cups |
Cup usage |
Dispensers |
Douches, pain, sprays |
Essay directory |
Examination, gynecological (pelvic) (short history) |
Extraction |
Facts-of-life booklets for girls |
Famous women in menstrual hygiene ads |
Feminine napkin, towel, pad directory |
Founder/director biography |
Gynecological topics by Dr. Soucasaux |
Humor |
Huts |
Links |
Masturbation |
Media coverage of MUM |
Menarche booklets for girls and parents |
Miscellaneous |
Museum future |
Norwegian menstruation exhibit |
Odor |
Olor |
Pad, towel, napkin directory |
Patent medicine |
Poetry directory |
Products, some current |
Puberty booklets for girls and parents|
Religion |
Religión y menstruación |
Your remedies for menstrual discomfort |
Menstrual products safety |
Sanitary napkin, towel, pad directory |
Seguridad de productos para la menstruación |
Science |
Shame |
Slapping, menstrual |
Sponges |
Synchrony |
Tampon directory |
Early tampons |
Teen ads directory |
Tour of the former museum (video) |
Towel, pad, sanitary napkin directory |
Underpants & panties directory |
Videos, films directory |
Words and expressions about menstruation |
Would you stop menstruating if you could? |
What did women do about menstruation in the past? |
Washable pads |
Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

The Museum of Menstruation and Women's Health

Pursettes lubricated applicator menstrual tampons, box of 16, 1960-70s?
Campana Corp., Batavia, Illinois, U.S.A.

Campana seemed to aim Pursettes (small enough to fit in a purse) at young users; the ads emphasize that (more ads in the column at left) for its non-applicator version. But these usual-size applicator tampons take up more room in the purse and I suspect were not what the company originally had in mind. Did it bow to consumers who wanted as little contact as possible with menses and genitals?

But the selling points for this tampon seemed to be the lubricated applicator - the company had to tell users how to handle it without its slipping - and the very absorbent plug, the part that stays in the vagina. We all know that the late 1970s ushered in the toxic shock crisis that certain tampon materials caused. Did Purilon, the plug material here, play a part?

Pursettes apparently didn't survive the 1970s, the decade Johnson & Johnson bought the German tampon o.b., which also lacked an applicator. Was it because Americans didn't like to put their fingers into their vaginas? Tampax eliminated that closeness as explained at length in a German pamphlet (translated). Menstrual cups and sponges would seem to also have that problem. European women possibly had less of a problem with that (o.b.).

The early (1930s?-40s) no-applicator Dale tampon (with an ad) also had a lubricated tip, rare among menstrual tampons.

I thank the contributor!
Below: The box measures 5 1/2 x 4 1/2 x 1 1/8" (14.3 x 11 1/2 x 2.8 cm).
Below: Compare the box art with sections of contemporary posters by Peter Max (top, 1968, "The Different Drummer") and Milton Glaser (bottom, 1966, included in Bob Dylan's greatest hits album).

Below: The back of the box. "Prelubricated" appears five - count 'em, 5 - times! Pursettes made it their selling point since its applicator size was no longer different from other tampons. It's interesting that the text doesn't mention the apparently highly absorbent plug (the usually cotton or cellulose part) composed of Purilon. The user would have to read the instructions for that information. High absorbency would sell a lot of tampons in the 1970s - Rely, for example - with tragic consequences.
Below: The long sides are identical.
Below: But the short sides are different.

NEXT | Instructions tampon
Pursettes booket for teenagers (late 1950s?). Pursettes black plastic tote (carrier) with tampons.
Tampax tampon inter-office memo about Pursettes with attached ads, 1964 - Are you in the know? BOOKLET
of the riveting pad & etiquette tips for teens from Kotex (1956) - Many Pursettes ads in the left column.

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