See a 1965 ad for a Pursettes school educational kit - Pursettes Getting to Know Yourself booklet for girls - other teaching booklets: Growing Up and Liking It and How Shall I Tell My Daughter? - underpants directory - tampon directory - early commercial tampons - ads for teens
Early commercial tampons - main page for ads for teens - see the actual Pursette tampon, box and tote - See more ads for Pursettes: July 1972 (letter testimonial) - October 1974 (cartoon story) - February 1974 (cartoon story) - September 1972 (letter testimonial) - August 1974 (letter testimonial) - 1975 (cartoon story)
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Museum of Menstruation and Women's health

Pursettes menstrual tampon ads,
In many magazines, U.S.A., September 1963,
during the reform of civil rights in America

Pursettes tampons had lubricant on the rounded tips and no applicators. The early American Dale tampon also had a lubricated tip and no applicator. But of course most of the early tampons - Tampax was a huge exception - had no applicators, like o.b. today.

(See a verbose testimonial ad for Pursettes, but also a more appealing cartoon ad, one of many.)

I thank Tambrands, the former maker of Tampax, for donating a file folder, label below (I fuzzed out the name), of dozens of Pursettes and Modess ads to this museum!

Below: Somebody at the Tampax company, whose successor Tambrands donated these ads to MUM, typed the magazine and date and might have underlined (using a ruler) passages she/he felt important to the business.

I retained part of the article "New Dawn in Medicine" to show how Ebony, a magazine aimed at African Americans (ebony is a black wood), treated important issues: it used the word "Negroes," for example, and mentions Meharry Medical College, in Tennessee. Interesting, isn't it, that the historically African-American Howard University College of Medicine, in Washington, D.C., accepted white students while the also historically African-American Meharry did not? Both institutions bear the names of white men.

Apart from showing an African-American woman, I don't see anything designed just for a black audience, which would accord with my comments in the following paragraph. Compare the text of the ads in Glamour, Redbook, Good Housekeeping, Family Circle, RN, and Teen Screen magazines. Another Ebony ad MUM has (July 1963) has no special text for blacks - it even shows what looks like a white woman's hands holding a box of Pursettes in a photo reminiscent but not identical to the RN ad.

Flowers accompany the RN ad as they do in some others here. Flowers have often kept close company with menstrual products (menstrual cups even look like tulips).

The Pursettes company could tell which magazine the sender of the order coupon (below) had read by noting the box letters and numbers in the return address. In this case, the "E" in "Box E-19" means "Ebony." (OK, wise guy, what does "19" mean?) And look, see how the type face on "E-19" differs from the rest of the address? And "E-19" is a little lower with a big space after it? That's because the layout person spliced "E-19" into an ad designed for many publications. Each magazine could then tie the ad to itself. Pursettes could determine which publication had better returns.

Hands placed next to the Pursettes box dominate these ads, the exceptions being white clothing, which relieve women's fears about the flow staining clothing. Hands show the reader how small Pursettes are - and can easily fit in a purse; Tampax with its applicator was a clunker. But undoubtedly most American women didn't want to stick their fingers into their vaginas.

NEXT | Glamour, Redbook, Good Housekeeping, Family Circle, RN, and Teen Screen magazines

 See a 1965 ad for a Pursettes school educational kit - Pursettes Getting to Know Yourself booklet for girls - See the Pursettes tampon

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