Early American pads in newspaper ads. Early Modess pads in newspaper ads.
Kotex ad emphasizing shame, 1992
See ads for Pursettes: September 1972 (letter testimonial) - August 1973 (letter testimonial) - February 1974 (cartoon story) - August 1974 (cartoon story) - October 1974 (cartoon story) See a 1965 ad for a Pursettes school educational kit - Pursettes Getting to Know Yourself booklet for girls - other teaching booklets: Growing Up and Liking It and How Shall I Tell My Daughter?
See Kotex items: First ad (1921) - ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in a menstrual hygiene ad, 1928) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - Preparing for Womanhood (1920s, booklet for girls; Australian edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Silhouettes menstrual pads, Johnson & Johnson
Ad, Für Sie [For You] magazine, issue #18, Germany, 1988

Johnson & Johnson, which made probably the first disposable American menstrual pad, Lister's, made Silhouettes, which might refer to a lack of outline under tight clothing.

But the birds dipping into what should be menstrual blood grab your eye. Such delicate dolls dip into water, of course, playing on the old toys of birds doing exactly that.

What deserves guffaws is the blue water (and thus blue bird), the ancient -- well, 20th century -- avoidance of honest red by bluing things. Some companies actually used red but those companies marketed in adult cultures.

But isn't this a fabulous example of the American expression blue nose - prude?

Below: The page measures  8 3/16 x 11 7/8" (ca. 20.8 x 30 cm).
My translation from top left, then top right, then through to the bottom of the page:
Every pad absorbs moisture. The new Silhouettes absorbs moisture and remains drier.

When you get your period month after month you can certainly do without additional unpleasantness. For example, that pads get wet and feel that way - wet and unpleasant.

With the new Silhouettes your days will be drier. The new thing with Silhouettes are the fine pores in the surface called "Top dry." Moisture is not only faster absorbed and brought to the interior but also more safely held -- away from your body. A special area in the center of the pad distributes the moisture along the length and prevents wetness at the sides. That makes Silhouettes so pleasantly dry. In addition Silhouettes is anatomically formed and sits perfectly. And that makes Silhouettes so safe.

In order to make you feel drier and safer every day there are Silhouettes as pads, thin pads and panty pads for daily hygiene.

Silhouettes. Assuredly more pleasant days.
Early American pads in newspaper ads. Early Modess pads in newspaper ads. First Kotex ad (1921) -
Kotex ad 1928 (Sears and Roebuck catalog) - Lee Miller Kotex ads (first real person in a menstrual hygiene ad, 1928)

See ads for menarche-education booklets: Marjorie May's Twelfth Birthday (Kotex, 1933), Tampax tampons (1970, with Susan Dey), Personal Products (1955, with Carol Lynley), and German o.b. tampons (lower ad, 1981)
See also the booklets How shall I tell my daughter? (Modess, various dates), Growing up and liking it (Modess, various dates), and Marjorie May's Twelfth Birthday (Kotex, 1928).
And read Lynn Peril's series about these and similar booklets!
See another ad for As One Girl to Another (1942), and the booklet itself.
© 2013 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium without written permission of the author. Please report suspected violations to hfinley@mum.org