More Camelia ads:
1920s (Germany), 1930s (Germany), 1940/42 (Germany, with underpants made from sugar sacks, 1945/46), 1952 (Australia), 1970s (France), 1990 (Germany) - Underpants directory
Booklets menstrual hygiene companies made for girls, women and teachers - patent medicine - a list of books and articles about menstruation - videos
What did American and European women use in the past for menstruation?
See also How shall I tell my daughter? and Personal Digest and read the whole booklet As One Girl to Another (Kotex, 1940).
See a Kotex ad advertising a Marjorie May booklet.
See many more similar booklets.
See ads for menarche-education booklets: Marjorie May's Twelfth Birthday (Kotex, 1932), Tampax tampons (1970, with Susan Dey), Personal Products (1955, with Carol Lynley), and German o.b. tampons (lower ad, 1981)
See also the booklets How shall I tell my daughter? (Modess, various dates), and Growing up and liking it (Modess, various dates)
And read Lynn Peril's series about these and similar booklets!
Read the full text of the 1935 Canadian edition of Marjorie May's Twelfth Birthday, probably identical to the American edition.
Is this the first Tampax tampon? Go to Early Commercial Tampons
Other early commercial tampons - Main Tampax patent - Ad from 1936 - World War II Tampax sign
More ads for teens (see also introductory page for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.), Are you in the know? (Kotex napkins and belts, 1949, U.S.A.)Are you in the know? (Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
See early tampons and a list of tampon on this site - at least the ones I've cataloged.
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

The Museum of Menstruation and Women's Health

Camelia ad, France, probably the late 1940s or 1950s, publication unknown

Can you figure out when this ad appeared?

Two things tell me it's the late 1940s or the 1950s.

Look at the women's clothing. To this non-historian of clothing the skirts look like pencil skirts, the tight fitting look that Dior introduced in the late 1940s. Wikipedia says that they quickly became popular with high heels, especially for the office, which fits the ladies in the ad, below.

Second, read the translated text to the right of the ad. Even decades after the disposable Camelia appeared in Europe some women still wore washable cloth menstrual pads (just as in the U.S.A.; a black Chicago Tribune photographer visiting this museum told me he often saw washed menstrual rags hanging on clotheslines in the 1950s in his part of Chicago). Camelia is trying to get them to switch. I haven't seen such an effort in French ads after the 1950s. Wearing a washable pad to work had to involve complicated logistics.

1921, U.S.A., Kotex ads: See two women in an office; and two women clashing over washing menstrual pads.

Determining the type and age of the typewriter would help - but I can't.

I thank the donor!

Below: The black-and-white ad is badly oxidized.
It measures 11 1/4" high (28.6 cm).
My translation, below. I've reddened some clues hinting at the ad's age.

you don't know ...?

But what do you do certain days of the month when your work keeps you outside the house all day? Annoying complications ... not to mention wearisome washing! Come on, drop these outdated ways ...

Every month prefer CAMELIA!

Simpler: CAMELIA is not a cloth pad you have to hide and wash every month. You toss it: its soluble cotton wadding completely dissolves in water without stopping up toilets.
Healthier: CAMELIA is a natural way of external protection. Absolutely pure, CAMELIA eliminates the risk of microbial invasion. Its rounded form, curved ends and its softness prevent irritating rubbing of the skin.
Secure: CAMELIA is very absorbent: safety thickness coupled with an impermeable layer eliminates disagreeable surprises ... no risk of soiling underwear.
CAMELIA is invisible under the lightest dresses.

CAMELIA is so different!
[Camelia logo]
Convenient hygiene for the critical days.

[coupon] I would kindly like to receive your two trial  CAMELIA pads in a discreet package. [etc.]

Cut out and send the coupon to
HELMER Brothers [!]
Post office box 142, COLMAR (Upper Rhine)
See one of the nicest ads ever for a menstrual product (just my opinion), Camelia pads.
More Camelia ads:
1920s (Germany), 1930s (Germany), 1940/42 (Germany, with underpants made from sugar sacks, 1945/46), 1952 (Australia), 1970s (France), 1990 (Germany) - Underpants directory

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